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Muse Named Agency of Record for Mace® Brand

By: Muse

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Your Feedback Game Is Weak: How to Give Solid Direction So You Get Winning Creative Ideas
By: Julie Jones

One of the greatest challenges I’ve had to manage, both as a writer and creative director, is getting solid, clear feedback from clients. Keywords there: solid and clear. CDs always have to ...

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How Culture Sets Your Brand Apart
By: Jackie Bebenroth

I’ve always been a workplace culture skeptic. I’ve seen it fall flat in companies that exclaimed shared values yet thrive in environments where no one ever mentioned it. One of my most memora...

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Climb the Muse Ladder: We're Hiring!
By: Alexandra Miles

Muse needs a marketing intern. And not just any intern. We’re looking for a college senior or post-grad who possesses strong writing skills and a foundational understanding of content market...

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Alternate Ways to Measure Content Marketing Effectiveness
By: Lauren McPherson

How do you know if your content is working for you? It depends on your goals. Generally, you want to see clicks, conversions and new customers, but these results don’t happen as soon as you ...

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How to Prioritize Your Storytelling Efforts
By: Alexandra Miles

Many organizations don’t know where to start with their content strategy. While you may have hundreds of stories to choose from, it’s important to select the ones that give you the highest ret...

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The Power of Message-First Marketing
By: Jackie Bebenroth

It’s tempting to focus on traditional tactics like advertising or public relations to hit marketing goals and drive sales. But without connection to a broader brand strategy, these investments...

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