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Muse Wins Prestigious 2019 Content Marketing Award

By: Jackie Bebenroth

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The Secrets to Developing a Stellar Creative Product
By: Julie Jones

It’s not easy to bring a big creative idea to life. One percent inspiration, 99 percent perspiration. That’s the axiom. While it’s not saving lives, a lot of hard work goes into finding the ...

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Marketing Campaign Reporting: Establishing the Process
By: Lauren Konst

You’ve invested in your brand’s marketing – outsourcing to a trusted agency or in-house team – and need to rationalize the time, money and manpower it takes to execute your campaign. What in...

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How Much Does Content Marketing Cost?
By: Jackie Bebenroth

More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...

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How to Crush Your Email Marketing Stats
By: Alexandra Miles

Don’t judge me: There are 600+ unopened emails in my inbox every day. That doesn’t mean I didn’t open others. I’m always game for some eye-catching news, celebrity gossip or special offers. ...

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Muse Named Agency of Record for Mace® Brand
By: Muse

Muse has been named agency of record for Mace® Brand , the consumer arm of Mace Security International, Inc. and a global leader in personal safety products. The collaboration marks an exci...

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Your Feedback Game Is Weak: How to Give Solid Direction So You Get Winning Creative Ideas
By: Julie Jones

One of the greatest challenges I’ve had to manage, both as a writer and creative director, is getting solid, clear feedback from clients. Keywords there: solid and clear. CDs always have to ...

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How Culture Sets Your Brand Apart
By: Jackie Bebenroth

I’ve always been a workplace culture skeptic. I’ve seen it fall flat in companies that exclaimed shared values yet thrive in environments where no one ever mentioned it. One of my most memora...

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Climb the Muse Ladder: We're Hiring!
By: Alexandra Miles

Muse needs a marketing intern. And not just any intern. We’re looking for a college senior or post-grad who possesses strong writing skills and a foundational understanding of content market...

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Alternate Ways to Measure Content Marketing Effectiveness
By: Lauren McPherson

How do you know if your content is working for you? It depends on your goals. Generally, you want to see clicks, conversions and new customers, but these results don’t happen as soon as you ...

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