Our musings

Ideas, inspiration, news and rants from the Muse team

All Featured News Brand Strategy & Activation Content Marketing Customer Retention Food Wellness Learning Podcast Features
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  • Podcast Feature: Jackie on The Badass Wellness Coach Show

    By: Megan Factor

Podcast Feature: Jackie on My Simplified Life
By: Jackie Bebenroth

Do you fear change? Muse founder and Change Marketer Jackie Bebenroth embraces it – for her own growth and to grow her clients brands’.  On My Simplified Life with Michelle Glogovac , Jackie exp...

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Join the Muse Team: Be Our Next Agency Assistant
By: Megan Factor

This is an exciting entry-level position at a boutique marketing firm where you’ll work at the center of the action to ensure smooth agency operations. This position is ideal for a new graduate w...

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Functional Medicine Search Terms to Build an Effective SEO Strategy
By: Megan Factor

If you think about your online search habits, your goal is often to find answers to questions as quickly as possible. The same is true for prospective functional medicine patients. They’re online...

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Five Rules to Functional Medicine Marketing Success
By: Megan Factor

You may already know this, but wellness marketing, and functional medicine marketing in particular, has its unique set of challenges. Most of them stem from perceptions about wellness that have b...

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Your 2022 Wellness Marketing Resource
By: Megan Factor

Wellness brands know that  long-term health solutions aren’t transactional – they’re transformational. Because of this, consumers must invest money AND time to achieve the results they want: add...

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Understand the Functional Medicine Patient Mindset: Keys to Increase Acquisition & Loyalty
By: Jackie Bebenroth

How to acquire new patients is the ever-present challenge faced by functional medicine practitioners. Perhaps the even greater obstacle? How to earn their loyalty and advocacy. That’s where the r...

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Food brand marketing must-know tips for new restaurants
By: Kristen Pokorny

You’re set to open a restaurant. Congratulations! It’s an exciting time and, if you’re like most restaurateurs, you have hundreds of things on your ‘to-do’ list with a looming opening date. Marke...

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Systems & Processes to Boost Your Content Marketing Efficiency
By: Lauren Konst

Your team is stuck in a cycle of reacting instead of proactively planning for the next content marketing project or campaign. You’re frustrated but don’t know how to instill change. That’s bec...

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How to Navigate Apple iOS15 Updates for Email Newsletter Success
By: Megan Factor

Marketers understand the power of email marketing. It moves customers through the buyer journey, has the power to nurture relationships when done strategically and helps collect valuable contact ...

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Top Performing Content Ideas for Food Brand Marketing
By: Kristen Pokorny

Food brands have the potential to reach a whole new crop of audiences this year if they can connect with the right buyers at the right times. The data reveals a promising pattern: food purchased ...

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