The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration. The firm was recognized for the “Many Stories, One Voice” campaign created for Entrepreneurs’ Organization (EO) – U.S. Central Region.
The integrated campaign leveraged a powerful combination of content assets – “Truth Booth” style videos, an interactive personality quiz, blogs and digital advertising – to connect with entrepreneurs across the country. The campaign achieved more than 400,000 impressions, 7,500 quiz participants and 200 qualified leads for the organization.
“We’re honored to receive CMI’s recognition for this amazing campaign,” said Jackie Bebenroth, Founder and Chief Brand Advisor of Muse. “Our mix of interactive, visual and written storytelling has translated into real results for the client. I couldn’t be more proud of our all-star team and media partners, including LeadLab Media and Avalanche Advertising.”
This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world.
“Muse developed a strategic campaign that depicted the real, authentic side of the entrepreneurial experience,” said Deb Gabor, Member of the EO Global Communications Committee. “The magnitude of this content marketing program was unlike anything EO had ever done before – and it produced mic-drop results.”