Cuyahoga County Board of Health

Inspiring schools and young minds to make healthy food choices.

The client.

The Cuyahoga County Board of Health (CCBH) believes in the power of getting fresh, healthy and local foods onto students’ trays. They decided bring a farm-to-school purchasing program to public Northeast Ohio schools. They partnered with Muse to position them for success.

The key ingredients.

How did we get broccoli and carrots to compete with pizza and fries? We created a multi-faceted positioning strategy and content-rich media assets that made kids, parents, educators and food service professionals hungry for healthier foods.

The positioning strategy reinforced the critical role audiences play in food education. An online pledge form gathered contacts for ongoing communication. We also created digital and print assets that made healthy foods the heroes of the story.

Brand positioning

New website & e-newsletter

Harvest of the Month campaign activation

Promotional swag

Hear from our client.

Fueled to succeed.

Cuyahoga County Board of Health is now positioned as a powerful farm-to-school authority on a national level. School systems and public health organizations across the country are looking to their initiative as the model for transforming their own appetites and food economies.

101%

year-over-year increase in school districts participating ​​in Feed Our Future

Recognition for best-in-class programming on the national stage

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Dramatic increases in newsletter subscribers

Requests for licensing from other districts throughout the state.

See the story in action.