Cuyahoga County Board of Health
Inspiring schools and young minds to make healthy food choices.
The Cuyahoga County Board of Health (CCBH) believes in the power of getting fresh, healthy and local foods onto students’ trays. They decided bring a farm-to-school purchasing program to public Northeast Ohio schools. They partnered with Muse to position them for success.
The key ingredients.
How did we get broccoli and carrots to compete with pizza and fries? We created a multi-faceted positioning strategy and content-rich media assets that made kids, parents, educators and food service professionals hungry for healthier foods.
The positioning strategy reinforced the critical role audiences play in food education. An online pledge form gathered contacts for ongoing communication. We also created digital and print assets that made healthy foods the heroes of the story.
New website & e-newsletter
Harvest of the Month campaign activation
Hear from our client.
Fueled to succeed.
Cuyahoga County Board of Health is now positioned as a powerful farm-to-school authority on a national level. School systems and public health organizations across the country are looking to their initiative as the model for transforming their own appetites and food economies.