Entrepreneurs' Organization

Engaging thousands of entrepreneurs with rich content.

The Client.

Entrepreneurs’ Organization (EO) needed to get their message noticed by one of the most time-strapped, unavailable audience segments. They partnered with Muse to deliver a campaign that speaks to their core values and inspires busy entrepreneurs to act.

Evoking the entrepreneurial spirit.

Our integrated campaign puts entrepreneurs at the center of the EO story. We created powerful assets, including an interactive personality quiz and member-driven videos, that champion the entrepreneurial journey. Following the quiz, participants dive into an immersive web experience that reinforces EO’s benefits and offers opportunities to get involved right away.

Website content strategy & development

e-Newsletter strategy & development

Video content development

Paid social media advertising

Hear from our client.

398,000+ Impressions & counting

Our mix of interactive, visual and written storytelling has translated into real results. Business owners are eager to hand over their contact information in exchange for content that connects to the complexities of their lifestyle. As we continue to work with EO, we expect our growing number of leads to convert into new members.

2018/2019 Campaign Results

398,050

impressions

9,640

unique visits

7,346

quiz participants

216

new leads

See the story in action.