Trilipiderm Skin Care

Transforming a skin care line into a glowing lifestyle brand.

The client

The overly crowded, trend-driven beauty industry doesn’t make success easy. The Trilipiderm brand was skin care’s best kept secret, and they needed to better connect with their customers. Together with their Chief Creative Officer, Brian Martin, Muse redefined their product strategy to help them gain market share.

Leading with lifestyle

Our brand and product strategies drew inspiration from audience lifestyle interests such as nature, travel, fitness and outdoor adventures. Everything from product names and descriptions to visual style and cross-channel promotions appealed to customer activities and aspirations. Once we captured their attention, we introduced informative content about the brand’s core values and benefits.

Product content strategy & development

e-newsletter content strategy & development

Paid digital strategy, management, optimization

Social media strategy & development


"I've collaborated with Muse on many projects, but their ability to transform Trilipiderm from a product-driven brand to a luxurious lifestyle brand stands out for me. This is a team thoughtful collaborators, driven to help brands stand apart in unique and compelling ways. They're my go to for strategic and creative ideas that captivate."

- Brian Ellis Martin, Founder & Executive Creative Director, Brand Bravery

Going beyond skin deep.

Our work not only bridged the gap between the brand and their audience, but it drove product trials and first-time sales. With a strong content strategy and assets in place, Trilipiderm can continue to build momentum and move to audiences nationwide.

See the story in action.