Trilipiderm Skin Care
Transforming a skin care line into a glowing lifestyle brand.
The overly crowded, trend-driven beauty industry doesn’t make success easy. The Trilipiderm brand was skin care’s best kept secret, and they needed to better connect with their customers. Together with their Chief Creative Officer, Brian Martin, Muse redefined their product strategy to help them gain market share.
Leading with lifestyle
Our brand and product strategies drew inspiration from audience lifestyle interests such as nature, travel, fitness and outdoor adventures. Everything from product names and descriptions to visual style and cross-channel promotions appealed to customer activities and aspirations. Once we captured their attention, we introduced informative content about the brand’s core values and benefits.
Product content strategy & development
e-newsletter content strategy & development
Paid digital strategy, management, optimization
Social media strategy & development
"I've collaborated with Muse on many projects, but their ability to transform Trilipiderm from a product-driven brand to a luxurious lifestyle brand stands out for me. This is a team thoughtful collaborators, driven to help brands stand apart in unique and compelling ways. They're my go to for strategic and creative ideas that captivate."
- Brian Ellis Martin, Founder & Executive Creative Director, Brand Bravery