Branding Services
Refresh for What’s Next.
As a brand strategy agency, Muse has helped over 80 established organizations define who they are, what they stand for, and how they make an impact. This process leads to a clear, consistent message and a confident new look, reframing the brand for expansive new growth.
Signs You’re Ready for a
Brand Refresh
- Expanded target market
- Merger or acquisition
- Succession transition
- Outdated aesthetic
- Inconsistent messaging and sales pitch
- Increased competitive pressure
- Negative reputation
- Decline in engagement and conversion
- Under new management/ownership
Brand Positioning
Define your true north. Our strategists dive deep to uncover your unique value proposition, competitive differentiation, and customer relevance, starting from the inside out. Only in this way can you ensure that all sales and marketing materials will ring true.
Brand Narrative
Say the right thing. We start with the basics: Who you are, what you sell, and why you do it. Once your narrative is organized, we adapt the message to suit the motivations of your buyers so we’re saying the right thing to the right people at the right time.
Brand Architecture
Structure to scale. For businesses growing their brand portfolio, brand architecture clarifies the integration of multiple businesses, products, and services under one umbrella. We’ll discuss the position and application of each brand in context with their purpose today and your aspirations for tomorrow.
Visual Identity
Look the part. Our designers specialize in elegant visual identity systems that reflect the sophistication and style of your brand personality. Beyond logo development, we address aesthetic details like iconography, patterns, animations, accent colors, and more.
Let’s talk refresh.
Cut through brand complexity with our focused two-session workshop that helps leadership teams distill their brand story to its most powerful form.
