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Ideas, inspiration, news and rants from the team.

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In a Climate of Change, Transformational Messaging Sells

By: Jackie Bebenroth

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Supercharge Your Results with a Hero Content Campaign
By: Alexandra Miles

When it comes to your content marketing, do you ever feel like you’re just plodding along without seeing the engagement boost you thought was in store? You follow all the best practices - cr...

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5 Ways to Make More Time for Content Marketing
By: Alexandra Miles

Content marketing is a marathon, not a sprint. It requires a long-term, strategic approach to not only build strong content assets, but get them in front of your audiences. For these reason...

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Welcome to the Muse Multimedia Space
By: Jackie Bebenroth

At Muse, we are rooted in our passion for transformative storytelling. While we've taken great pride in our expertise and experience as word masters, we also believe words carry powerful ...

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Design Principles for Navigating a Visual World
By: Kristen Pokorny

Our society craves images and visual stories - just look at the incredible growth of Instagram, TikTok and YouTube. People actively seek out information that’s simple yet entertaining and in...

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WEBINAR: Unlock Your Brand Narrative Inside of a Simple Framework
By: Alexandra Miles

Our friends at Web Talent Management (WTM) invited us to be part of CLARITY , a virtual marketing conference that connected participants to timely thought leadership on digital marketing an...

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Anchor with Your WHY to Survive and Thrive
By: Jackie Bebenroth

Early in my career, I read the book, Who Moved my Cheese?, a leadership parable that introduced me to the concept of change as a constant. The sooner we accept that positivity – not anxiet...

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In Times of Crisis, Clarity & Brevity Are Key
By: Alexandra Miles

As we’ve worked under this cloud of fear and anxiety, we’ve been curious to see how thoughtfully brands have addressed their perspectives and protocols on COVID-19. Here are a few best prac...

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How to Collect Valuable Brand Insights from Your Buyers
By: Lauren Konst

At Muse, every brand strategy engagement begins with an in-depth discovery phase that digs into the core of your team, industry, competitors and audiences. Within this process, we collect ...

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4 Signs Your Brand Voice Isn’t Working
By: Alexandra Miles

Many business leaders ruminate over their brand’s visual identity – logos, color palette, typeface and graphics. But there’s another important element that often gets overlooked: Brand voic...

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