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Our musings

Ideas, inspiration, news and rants from the team.

All Featured News Brand Strategy & Activation Content Marketing Virtual Experiences Food Wellness Learning

How to Decipher Brand Jargon

By: Kristen Pokorny

Understand the differences between a brand, brand design, and branding.
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How to Decipher Brand Jargon

By: Kristen Pokorny

If you’re a business decision maker, you’ve probably come across any number of the following terms: branding, brand positioning, brand personality, brand experience, visual identity, brand d...

How to Survey Former Students to Inform Your Future Marketing Strategy

By: Lauren Konst

At Muse, we love working with learning clients to help them increase student registration. We relate to their drive to maximize human potential. Whether it’s a virtual learning business in...

Marketing to a Growth Mindset

By: Jackie Bebenroth

Wellness and learning brands share an ultimate goal: to help people become the best possible version of themselves. At Muse, this higher cause deeply resonates with us, as our work hinges on...

We're Hiring: Content Marketing Strategist

By: Jackie Bebenroth

This is an exciting position at a boutique marketing firm where you’ll build brand and marketing strategies for visionary clients in the food, wellness and learning industries. You’ll overse...

Be Our Next Copywriter

By: Jackie Bebenroth

Muse needs a new writer. But not just any writer. We’re looking for a mid-level, multi-faceted copy and content writer who is fluent in the fine art of writing to convince and convert. The...

Look to the Past to Build Your Brand Position of the Future

By: Jackie Bebenroth

About six years ago, I sat at the head of a dining room table in a charming old farmhouse and facilitated a business meeting between generations. The youngers were moving home to take a lead...

Healthy Wellness Brands Need Content Marketing

By: Alexandra Miles

If you’re a wellness brand, the future has never looked brighter. Just take a quick scroll through your social feeds. People love to #selfcare, #selflove, #selfreflect, #selfchallenge…the list...

The Essential Marketing Checklist to Promote Your Online Course

By: Lauren Konst

We’ve all become more accustomed to our virtual world, from team meetings to friendly happy hours. And with these changes, maybe you’ve considered building – or have built – an online cour...

In a climate of change, transformational messaging sells

By: Jackie Bebenroth

Top Takeaways from this Article Transactional selling is when you message your product or service. Transformational selling is when you message the emotional output of your product or ser...

Supercharge Your Results with a Hero Content Campaign

By: Alexandra Miles

When it comes to your content marketing, do you ever feel like you’re just plodding along without seeing the engagement boost you thought was in store? You follow all the best practices - cr...