Our musings

Ideas, inspiration, news and rants from the team.

All Featured News Branding & Messaging Content Strategy Content Amplification

Muse Views.

Marketing Campaign Reporting: Establishing the Process

By: Lauren McPherson

read more
How Much Does Content Marketing Cost?
By: Jackie Bebenroth

More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...

read more
How to Crush Your Email Marketing Stats
By: Alexandra Miles

Don’t judge me: There are 600+ unopened emails in my inbox every day. That doesn’t mean I didn’t open others. I’m always game for some eye-catching news, celebrity gossip or special offers. ...

read more
Muse Named Agency of Record for Mace® Brand
By: Muse

Muse has been named agency of record for Mace® Brand , the consumer arm of Mace Security International, Inc. and a global leader in personal safety products. The collaboration marks an exci...

read more
Your Feedback Game Is Weak: How to Give Solid Direction So You Get Winning Creative Ideas
By: Julie Jones

One of the greatest challenges I’ve had to manage, both as a writer and creative director, is getting solid, clear feedback from clients. Keywords there: solid and clear. CDs always have to ...

read more
How Culture Sets Your Brand Apart
By: Jackie Bebenroth

I’ve always been a workplace culture skeptic. I’ve seen it fall flat in companies that exclaimed shared values yet thrive in environments where no one ever mentioned it. One of my most memora...

read more
Climb the Muse Ladder: We're Hiring!
By: Alexandra Miles

Muse needs a marketing intern. And not just any intern. We’re looking for a college senior or post-grad who possesses strong writing skills and a foundational understanding of content market...

read more
Alternate Ways to Measure Content Marketing Effectiveness
By: Lauren McPherson

How do you know if your content is working for you? It depends on your goals. Generally, you want to see clicks, conversions and new customers, but these results don’t happen as soon as you ...

read more
How to Prioritize Your Storytelling Efforts
By: Alexandra Miles

Many organizations don’t know where to start with their content strategy. While you may have hundreds of stories to choose from, it’s important to select the ones that give you the highest ret...

read more
The Power of Message-First Marketing
By: Jackie Bebenroth

It’s tempting to focus on traditional tactics like advertising or public relations to hit marketing goals and drive sales. But without connection to a broader brand strategy, these investments...

read more