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Ideas, inspiration, news and rants from the Muse team

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  • Your 2022 Wellness Marketing Resource

    By: Megan Factor

    Wellness brands have unique challenges. Overcome them with our wellness brand marketing resources that are packed with insights and trusted tactics for 2022.

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Your 2022 Wellness Marketing Resource
By: Megan Factor

Wellness brands know that  long-term health solutions aren’t transactional – they’re transformational. Because of this, consumers must invest money AND time to achieve the results they want: add...

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Understand the Functional Medicine Patient Mindset: Keys to Increase Acquisition & Loyalty
By: Jackie Bebenroth

How to acquire new patients is the ever-present challenge faced by functional medicine practitioners. Perhaps the even greater obstacle? How to earn their loyalty and advocacy. That’s where the r...

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Food brand marketing must-know tips for new restaurants
By: Kristen Pokorny

You’re set to open a restaurant. Congratulations! It’s an exciting time and, if you’re like most restaurateurs, you have hundreds of things on your ‘to-do’ list with a looming opening date. Marke...

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Systems & Processes to Boost Your Content Marketing Efficiency
By: Lauren Konst

Your team is stuck in a cycle of reacting instead of proactively planning for the next content marketing project or campaign. You’re frustrated but don’t know how to instill change. That’s bec...

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How to Navigate Apple iOS15 Updates for Email Newsletter Success
By: Megan Factor

Marketers understand the power of email marketing. It moves customers through the buyer journey, has the power to nurture relationships when done strategically and helps collect valuable contact ...

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Top Performing Content Ideas for Food Brand Marketing
By: Kristen Pokorny

Food brands have the potential to reach a whole new crop of audiences this year if they can connect with the right buyers at the right times. The data reveals a promising pattern: food purchased ...

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Unlock fresh content ideas with a well-organized content strategy. Here's how.
By: Megan Factor

As a savvy content marketer, you probably already know that specific content is effective content. There are endless topics to cover – no matter what industry you’re in – but it’s overwhelming to...

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Increase Your Content’s Visibility with Google Ads
By: Lauren Konst

The adage of “If you build it, they will come” doesn’t always apply in content marketing. If you want to immediately reach a large number of people with your message, paid media should be a prima...

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Modern Wellness Personas
By: Jackie Bebenroth

Brands in the business of wellbeing have a unique challenge. In many cases, behavior change is required to achieve the promised results. This is not as simple as selling a quick fix like a new li...

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How to Uncover the Most Value from Your Agency Experience
By: Lauren Konst

Your outsourced marketing team can drive the transformational change you crave in your business. As industry experts that plan and deploy best practice marketing solutions, we know what it tak...

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