Our musings

Ideas, inspiration, news and rants from the Muse team

All Featured News Brand Strategy & Activation Content Marketing Customer Retention Food Wellness Learning Podcast Features
muse-views-block.png

  • How to Use Social Media Trends to Your Advantage In 2023

    By: Megan Factor

    Learn which trends will drive your marketing success in 2023 with insight from our content marketing strategy team.

    See the story
How to Use Social Media Trends to Your Advantage In 2023
By: Megan Factor

What's next for social media? In 2023, it’s all about trust between brands and consumers. Even the savviest marketers were thrown a curve ball as consumers became more disruptive over the ...

read more
How to Reactivate Wellness Customers on Health Commitments
By: Megan Factor

Almost everyone in today’s culture has started and stopped a new wellness habit during their adult lifetime. People set goals for themselves with good intentions, but they often lose motivation o...

read more
Social Media Tactics for Restaurants & Food Brands
By: Kristen Pokorny

One in three restaurants won’t survive the first year of operations*. Many factors can cause a restaurant or food brand’s downfall; economic issues, poor management, not enough funding, high ...

read more
Modern Wellness Customer Personas: 2023
By: Jackie Bebenroth

Brands in the wellness industry have a unique challenge. In many cases, a customer behavior change is required to achieve the brand's promised results . This is not as simple as selling a q...

read more
How to Build a Strong Marketing Plan in 4 Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth. W...

read more
5 Ways to Make More Time for Content Marketing
By: Megan Factor

Content marketing is a marathon, not a sprint. It requires a long-term, strategic approach to build strong content assets like blogs, whitepapers and webinars and get them in front of your audi...

read more
2022 Design Principles for Navigating a Visual World
By: Kristen Pokorny

Our society craves images and visual stories - just look at the incredible growth of Instagram, TikTok, YouTube and Pinterest over the past decade. People actively seek out information that’s...

read more
Wellness Brands Need Content Marketing
By: Megan Factor

If you’re a health or wellness brand, the future has never looked brighter. Just take a quick scroll through your social feeds. People love to #selfcare, #selflove, #selfreflect, #selfchallenge…t...

read more
Podcast Feature: Jackie on The Growth Mindset Gal
By: Megan Factor

Change is a process, not a product. Individuals and brands alike may fear change, but it's really an opportunity to switch mindsets and thrive. Listen Here ...

read more
Podcast Feature: Jackie on High Growth Founders
By: Megan Factor

Jackie dives into her acquisition story, negotiation tactics she used to get back the rights to her company and insight from the experience. Listen Here List...

read more