Our musings
Ideas, inspiration, news and rants from the team.
Muse Views.
CMWorld 2019: 7 Lessons to Help You Accelerate Content Marketing Success
By: Alexandra Miles
A Quick Guide to Understanding Gen Z
By: Vanessa Gresley
Millennial mania is soon to be replaced by the next generation: Gen Z. Born between 1995 – 2012, we’re the first generation of digital natives and our influence continues to grow by leaps an...
read moreMy New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones
The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney ...
read moreYour Go-To Guide for Creating an Effective Editorial Calendar
By: Alexandra Miles
When you lack a documented content strategy and schedule, the landscape gets messy. There’s no coordination or consistency. Your channels get cluttered. You miss opportunities and deadli...
read moreMuse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth
The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was re...
read moreThe Secrets to Developing a Stellar Creative Product
By: Julie Jones
It’s not easy to bring a big creative idea to life. One percent inspiration, 99 percent perspiration. That’s the axiom. While it’s not saving lives, a lot of hard work goes into finding the ...
read moreMarketing Campaign Reporting: Establishing the Process
By: Lauren Konst
You’ve invested in your brand’s marketing – outsourcing to a trusted agency or in-house team – and need to rationalize the time, money and manpower it takes to execute your campaign. What in...
read moreHow Much Does Content Marketing Cost?
By: Jackie Bebenroth
More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...
read moreHow to Crush Your Email Marketing Stats
By: Alexandra Miles
Don’t judge me: There are 600+ unopened emails in my inbox every day. That doesn’t mean I didn’t open others. I’m always game for some eye-catching news, celebrity gossip or special offers. ...
read moreMuse Named Agency of Record for Mace® Brand
By: Muse
Muse has been named agency of record for Mace® Brand , the consumer arm of Mace Security International, Inc. and a global leader in personal safety products. The collaboration marks an exci...
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