I’ve always been a workplace culture skeptic. I’ve seen it fall flat in companies that exclaimed shared values yet thrive in environments where no one ever mentioned it. One of my most memora...
Muse needs a marketing intern. And not just any intern. We’re looking for a college senior or post-grad who possesses strong writing skills and a foundational understanding of content market...
Alternate Ways to Measure Content Marketing Effectiveness
By: Lauren McPherson
How do you know if your content is working for you? It depends on your goals. Generally, you want to see clicks, conversions and new customers, but these results don’t happen as soon as you ...
Many organizations don’t know where to start with their content strategy. While you may have hundreds of stories to choose from, it’s important to select the ones that give you the highest ret...
It’s tempting to focus on traditional tactics like advertising or public relations to hit marketing goals and drive sales. But without connection to a broader brand strategy, these investments...
