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WEBINAR: Unlock Your Brand Narrative Inside of a Simple Framework

By: Alexandra Miles

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Anchor with Your WHY to Survive and Thrive
By: Jackie Bebenroth

Early in my career, I read the book, Who Moved my Cheese?, a leadership parable that introduced me to the concept of change as a constant. The sooner we accept that positivity – not anxiet...

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In Times of Crisis, Clarity & Brevity Are Key
By: Alexandra Miles

As we’ve worked under this cloud of fear and anxiety, we’ve been curious to see how thoughtfully brands have addressed their perspectives and protocols on COVID-19. Here are a few best prac...

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How to Collect Valuable Brand Insights from Your Buyers
By: Lauren Konst

At Muse, every brand strategy engagement begins with an in-depth discovery phase that digs into the core of your team, industry, competitors and audiences. Within this process, we collect ...

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4 Signs Your Brand Voice Isn’t Working
By: Alexandra Miles

Many business leaders ruminate over their brand’s visual identity – logos, color palette, typeface and graphics. But there’s another important element that often gets overlooked: Brand voic...

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What to Expect from a Rebrand: 8 Crucial Lessons Learned
By: Lauren Konst

The decision to move forward with a rebrand shouldn’t be taken lightly. First of all, it requires a substantial investment - both time and money - and a refresh of your physical and digital as...

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We're Hiring: Director of Strategy
By: Jackie Bebenroth

This is a compelling leadership position at a specialized communications firm where you’ll work alongside the agency principal to build custom brand and marketing solutions for clients. You’ll...

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How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth...

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Know Thyself: Effective Communication Starts with Understanding Your Personality
By: Jackie Bebenroth

Communication impacts just about everything you do in business and life. But just because you can write well or speak eloquently doesn’t mean you’re doing it effectively. At Muse, we believe...

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iPhone Video Versus Professional Studio: The Results Are In
By: Jackie Bebenroth

Awhile back, we asked our colleagues, friends and followers to take a survey and answer a burning question: “Do you trust a professionally shot video over an iPhone version?” The answer ...

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