Agency Musings

Brand insights, ideas and inspirations from the Muse team.

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How to Lead a Brand Transition Without Losing Your Customers

One common question we field during a rebrand is, “Will our customers still recognize and trust us when we change?” Change doesn’t have to cost you customers. In fact, when handled with the right brand transition strategy, change can deepen loyalty and attract an even more aligned audience. The secret is in how you roll…

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an overhead shot of a beach where the dark waters gradually become lighter as they transition to the sand, reflecting the measured progress of brand transition strategy
How to Lead a Brand Transition Without Losing Your Customers

One common question we field during a rebrand is, "Will our customers still recognize and trust us when we change?" Change doesn't have to cost

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A view of the sunset in the sky with purple and pink clouds behind a signpost indicating brand refresh direction
The Hidden Ways a Brand Refresh Benefits Your Business

Brand refresh never happens on a whim. More often, it's a slow response to unmistakable signals. Common ones I've noticed are:  Campaigns aren't converting like

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Now Hiring: Be a Muse Account Executive

Start Date: June 2nd, 2025 You're an on-task critical thinker who cultivates relationships and supports growth with passion. Our agency has a creative culture that

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When Your Brand Story Evolves: How to Navigate Identity Shifts
By: Jackie Bebenroth

Considerations for Evolving Your Brand Narrative with Confidence   Stagnation can be a death sentence for modern brands. As we've guided dozens of C-suite leaders through

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An illuminated laptop sits on a grey desk. The screen shows a Google Analytics 4 report.
Q&A: Navigating AI Overviews, Site Traffic Drops & the New Frontier of Search
By: Lauren Konst

Trends in Site Traffic and Content Engagement As a branding and content marketing firm, we make it our business to help clients build visibility and

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How a Unifying Brand Narrative Helps Your Organization Achieve Strategic Goals
By: Jackie Bebenroth

Brand Narrative Bridges Past Leadership Legacy & Voices of Modern Members As a brand advisor who has guided brand evolution for many organizations, I've witnessed

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C-Suite Leaders’ First 100 Days: How Brand Positioning Builds Authority
By: Jackie Bebenroth

Power of First Impressions: Why Brand Positioning Matters in the First 100 Days  A new C-suite leader's first 100 days represent a critical window of

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Jackie Bebenroth: Podcast Library

Jackie Bebenroth, Muse Founder & Principal, is focused on change. She leads Muse and supports ambitious organizations in defining their voice and growing their impact.

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Modern Wellness Customer Personas: 2025
By: Jackie Bebenroth

Brands in the wellness industry have a unique challenge. In many cases, a customer behavior change is required to achieve the brand's promised results. This

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Your Marketing Playbook for Consistent Planning & Execution

Stop The Marketing Fire-Drill: How to Overcome Common Marketing Department Challenges   Do you ever feel like your marketing efforts aren't as buttoned-up as they

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