Our musings
Ideas, inspiration, news and rants from the team.
Muse Views.
What to Expect from a Rebrand: 8 Crucial Lessons Learned
By: Lauren Konst
We're Hiring: Director of Strategy
By: Jackie Bebenroth
This is a compelling leadership position at a specialized communications firm where you’ll work alongside the agency principal to build custom brand and marketing solutions for clients. You’ll...
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How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth
Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth...
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Know Thyself: Effective Communication Starts with Understanding Your Personality
By: Jackie Bebenroth
Communication impacts just about everything you do in business and life. But just because you can write well or speak eloquently doesn’t mean you’re doing it effectively. At Muse, we believe...
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iPhone Video Versus Professional Studio: The Results Are In
By: Jackie Bebenroth
Awhile back, we asked our colleagues, friends and followers to take a survey and answer a burning question: “Do you trust a professionally shot video over an iPhone version?” The answer ...
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How to Use Content to Drive a Killer Customer Experience
By: Julie Jones
You’ve got a product. Surely, everyone wants to hear all about how it works, the nuts and bolts of the features, and how they can buy today. Here’s the truth: People don’t care about your p...
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10 Smart Ways to Rescue "Boring" Content
By: Alexandra Miles
“Will people read our content?” It’s the question that prevents so many brands, particularly B2B, from investing in a content marketing program. They assume that they have nothing fun or ...
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Paid Content Promotion 101: A Primer for Successful Campaigns
By: Lauren Konst
The marketing world is a pay-to-play environment for brands vying for a sliver of their audience’s attention. But before you invest in a paid campaign, make sure your owned media ecosystem i...
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CMWorld 2019: 7 Lessons to Help You Accelerate Content Marketing Success
By: Alexandra Miles
Last week, I attended my fourth Content Marketing World conference in nine years. Featuring the industry’s brightest experts and thought leaders, it’s chock-full of need-to-know insights...
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A Quick Guide to Understanding Gen Z
By: Vanessa Gresley
Millennial mania is soon to be replaced by the next generation: Gen Z. Born between 1995 – 2012, we’re the first generation of digital natives and our influence continues to grow by leaps an...
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