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Ideas, inspiration, news and rants from the Muse team

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  • Unlock fresh content ideas with a well-organized content strategy. Here's how.

    By: Megan Factor

    Build a social media blueprint to make your content more effective. Content marketing experts at Muse show you how.

    See the story
Unlock fresh content ideas with a well-organized content strategy. Here's how.
By: Megan Factor

As a savvy content marketer, you probably already know that specific content is effective content. There are endless topics to cover – no matter what industry you’re in – but it’s overwhelming to...

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Increase Your Content’s Visibility with Google Ads
By: Lauren Konst

The adage of “If you build it, they will come” doesn’t always apply in content marketing. If you want to immediately reach a large number of people with your message, paid media should be a prima...

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Modern Wellness Personas
By: Jackie Bebenroth

Brands in the business of wellbeing have a unique challenge. In many cases, behavior change is required to achieve the promised results. This is not as simple as selling a quick fix like a new li...

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How to Uncover the Most Value from Your Agency Experience
By: Lauren Konst

Your outsourced marketing team can drive the transformational change you crave in your business. As industry experts that plan and deploy best practice marketing solutions, we know what it tak...

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Sales Promotions & Storytelling Go Hand-in Hand. Here’s How to Do it Right.
By: Megan Factor

Storytelling was the main mode of communication for thousands of years before the dawn of written language. Stories that held cultural beliefs, traditions, and important information had to be eng...

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Be Our Next Digital Project Coordinator
By: Jackie Bebenroth

You have a mind for analytics and a passion for digital marketing. We have a creative culture that needs your left-brained savvy. As our new Digital Project Coordinator, you’ll work at the center...

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A Decade of Agency Evolution
By: Jackie Bebenroth

On June 17th, 2021, we celebrate ten years in business. Well, technically. We had an ill-fated acquisition around year six, causing us to start again from zero after 18 months operating inside an...

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Advantages of Asynchronous Learning
By: Jackie Bebenroth

Recently, I received an email from my middle schooler's superintendent. “On March 15th, our teachers receive the COVID-19 vaccine; students will partake in asynchronous learning from home.” ...

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Paid Facebook Campaigns in the Age of iOS 14
By: Lauren Konst

You may have heard murmurs of – or be fully immersed in – the latest Facebook privacy updates as Apple enforces their App Tracking Transparency (ATT) with iOS 14. We’ve rounded up our top takea...

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Knowing Vs. Understanding Your Customer for Content Creation
By: Megan Factor

If you don’t understand your customers, your content will consistently fall flat. Ouch. That was harsh, but it’s the reality of content marketing. Your customers are bombarded by media and messag...

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