Our musings
Ideas, inspiration, news and rants from the team.
Muse Views.
How to Use Content to Drive a Killer Customer Experience
By: Julie Jones
10 Smart Ways to Rescue "Boring" Content
By: Alexandra Miles
“Will people read our content?” It’s the question that prevents so many brands, particularly B2B, from investing in a content marketing program. They assume that they have nothing fun or ...
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Paid Content Promotion 101: A Primer for Successful Campaigns
By: Lauren Konst
The marketing world is a pay-to-play environment for brands vying for a sliver of their audience’s attention. But before you invest in a paid campaign, make sure your owned media ecosystem i...
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CMWorld 2019: 7 Lessons to Help You Accelerate Content Marketing Success
By: Alexandra Miles
Last week, I attended my fourth Content Marketing World conference in nine years. Featuring the industry’s brightest experts and thought leaders, it’s chock-full of need-to-know insights...
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A Quick Guide to Understanding Gen Z
By: Vanessa Gresley
Millennial mania is soon to be replaced by the next generation: Gen Z. Born between 1995 – 2012, we’re the first generation of digital natives and our influence continues to grow by leaps an...
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My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones
The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney ...
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Your Go-To Guide for Creating an Effective Editorial Calendar
By: Alexandra Miles
When you lack a documented content strategy and schedule, the landscape gets messy. There’s no coordination or consistency. Your channels get cluttered. You miss opportunities and deadli...
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Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth
The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was re...
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The Secrets to Developing a Stellar Creative Product
By: Julie Jones
It’s not easy to bring a big creative idea to life. One percent inspiration, 99 percent perspiration. That’s the axiom. While it’s not saving lives, a lot of hard work goes into finding the ...
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Marketing Campaign Reporting: Establishing the Process
By: Lauren Konst
You’ve invested in your brand’s marketing – outsourcing to a trusted agency or in-house team – and need to rationalize the time, money and manpower it takes to execute your campaign. What in...
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