Our musings

Ideas, inspiration, news and rants from the Muse team

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  • How to Uncover the Most Value from Your Agency Experience

    By: Lauren Konst

    Use these points to get the most value out of your marketing investment.

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How to Uncover the Most Value from Your Agency Experience
By: Lauren Konst

Your outsourced marketing team can drive the transformational change you crave in your business. As industry experts that plan and deploy best practice marketing solutions, we know what it t...

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Sales Promotions & Storytelling Go Hand-in Hand. Here’s How to Do it Right.
By: Megan Factor

Storytelling was the main mode of communication for thousands of years before the dawn of written language. Stories that held cultural beliefs, traditions, and important information had to be e...

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Be Our Next Digital Project Coordinator
By: Jackie Bebenroth

You have a mind for analytics and a passion for digital marketing. We have a creative culture that needs your left-brained savvy. As our new Digital Project Coordinator, you’ll work at the cent...

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A Decade of Agency Evolution
By: Jackie Bebenroth

On June 17th, 2021, we celebrate ten years in business. Well, technically. We had an ill-fated acquisition around year six, causing us to start again from zero after 18 months operating inside ...

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Advantages of Asynchronous Learning
By: Jackie Bebenroth

Recently, I received an email from my middle schooler's superintendent. “On March 15th, our teachers receive the COVID-19 vaccine; students will partake in asynchronous learning from home....

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Paid Facebook Campaigns in the Age of iOS 14
By: Lauren Konst

You may have heard murmurs of – or be fully immersed in – the latest Facebook privacy updates as Apple enforces their App Tracking Transparency (ATT) with iOS 14. We’ve rounded up our top tak...

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Knowing Vs. Understanding Your Customer for Content Creation
By: Megan Factor

If you don’t understand your customers, your content will consistently fall flat. Ouch. That was harsh, but it’s the reality of content marketing. Your customers are bombarded by media and mess...

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How to Decipher Brand Jargon
By: Kristen Pokorny

If you’re a business decision maker, you’ve probably come across any number of the following terms: branding, brand positioning, brand personality, brand experience, visual identity, brand de...

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How to Survey Former Students to Inform Your Future Marketing Strategy
By: Lauren Konst

At Muse, we love working with learning clients to help them increase student registration. We relate to their drive to maximize human potential. Whether it’s a virtual learning business in ...

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Marketing to a Growth Mindset
By: Jackie Bebenroth

Wellness and learning brands share an ultimate goal: to help people become the best possible version of themselves. At Muse, this higher cause deeply resonates with us, as our work hinges on ...

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