Our musings

Ideas, inspiration, news and rants from the Muse team

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  • Advantages of Asynchronous Learning

    By: Jackie Bebenroth

    Pivot your live course to a pre-recorded format without compromising value and convert more students with asynchronous learning options.

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Advantages of Asynchronous Learning
By: Jackie Bebenroth

Recently, I received an email from my middle schooler's superintendent. “On March 15th, our teachers receive the COVID-19 vaccine; students will partake in asynchronous learning from home....

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Paid Facebook Campaigns in the Age of iOS 14
By: Lauren Konst

You may have heard murmurs of – or be fully immersed in – the latest Facebook privacy updates as Apple enforces their App Tracking Transparency (ATT) with iOS 14. We’ve rounded up our top tak...

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Knowing Vs. Understanding Your Customer for Content Creation
By: Megan Factor

If you don’t understand your customers, your content will consistently fall flat. Ouch. That was harsh, but it’s the reality of content marketing. Your customers are bombarded by media and mess...

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How to Decipher Brand Jargon
By: Kristen Pokorny

If you’re a business decision maker, you’ve probably come across any number of the following terms: branding, brand positioning, brand personality, brand experience, visual identity, brand de...

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How to Survey Former Students to Inform Your Future Marketing Strategy
By: Lauren Konst

At Muse, we love working with learning clients to help them increase student registration. We relate to their drive to maximize human potential. Whether it’s a virtual learning business in ...

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Marketing to a Growth Mindset
By: Jackie Bebenroth

Wellness and learning brands share an ultimate goal: to help people become the best possible version of themselves. At Muse, this higher cause deeply resonates with us, as our work hinges on ...

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We're Hiring: Content Marketing Strategist
By: Jackie Bebenroth

This is an exciting position at a boutique marketing firm where you’ll build brand and marketing strategies for visionary clients in the food, wellness and learning industries. You’ll oversee...

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Be Our Next Copywriter
By: Jackie Bebenroth

Muse needs a new writer. But not just any writer. We’re looking for a mid-level, multi-faceted copy and content writer who is fluent in the fine art of writing to convince and convert. The ...

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Look to the Past to Build Your Brand Position of the Future
By: Jackie Bebenroth

About six years ago, I sat at the head of a dining room table in a charming old farmhouse and facilitated a business meeting between generations. The youngers were moving home to take a leade...

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Healthy Wellness Brands Need Content Marketing
By: Alexandra Miles

If you’re a wellness brand, the future has never looked brighter. Just take a quick scroll through your social feeds. People love to #selfcare, #selflove, #selfreflect, #selfchallenge…the list ...

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