Jackie on the Ambitious Entrepreneur Show | From Why to Wow: Rebrand with Confidence & Clarity
Are you considering a rebrand? Gain insights into how your team can make the most of the opportunity. Listen to our founder's podcast feature.
MAXIMIZE THE POTENTIAL OF A REBRAND
Do you feel disconnected from your current brand or like it could be more authentic to your story and audiences? In this episode of the Ambitious Entrepreneur Show with Annemarie Cross, featuring Muse Founder and principal Jackie Bebenroth, learn how a rebrand can overcome these struggles.
In rebranding, there's more to consider than logos and taglines. Jackie reminds entrepreneurs that, ultimately, effective branding is about crafting narratives that genuinely resonate with your audience and reflect your ethos.
Jackie discusses what it takes to successfully rebrand, including how to:
Discover blindspots: Refine your brand's focus by identifying the specific aspects of your product or service that keep your customers coming back.
Prioritize a visual identity: Understand how a visual identity reinforces your brand values.
Sharpen your sales strategy: Communicate with clarity and confidence to customers while staying true to your core mission.
Listen below or watch here.
Podcast Highlights:
06:04 Consider brand development.
08:57 Discovering blindspots (customer needs)
12:16 Don't copy competitors. Be true to yourself.
13:35 Early-stage businesses should prioritize internal viewpoint
18:52 The importance of collaboration between sales and marketing
20:39 Sharpening your communication strategy
23:53 The long-term potential of rebranding
28:24 Visualize potential, consider expert help, be open to possibilities.
Strong Support for Rebranding
Connect with our team to learn more about how to skillfully navigate a rebrand.
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