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Build membership.
Engage members.
Expand impact. 

Branding and marketing services for member-based organizations.

Community can be powerful, especially with active members who genuinely believe in your mission, vision, and values. That’s why it’s essential to brand your organization in a way that draws like-minded members and sparks the feeling of belonging. Once they’re in, ongoing content adds value, while well-planned promotions encourage engagement. 

Muse guides organizational leadership and their boards to make confident branding and marketing decisions throughout the member journey.

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Membership Marketing Services

  • Value proposition: Communication strategy to clearly articulate member benefits. 
  • Member acquisition and retention: Content that connects with new members and demonstrates ongoing value to the member base. 
  • Funding Communications: Quarterly and annual impact reports and grant support to generate revenue. 
  • Engagement & Participation: Event concepts and promotional plans to increase attendance. 
  • Advocacy & Public Relations: Media outreach to raise awareness and amplify the organization's impact. 

How to Write an RFP
for a Non-Profit Rebrand

Receive more accurate, high-quality proposals for consideration
EPIC
IPA
CFCU
EO
CCU
CD
COSE

Membership Work in Action

Social Media Trends

How to Lead a Brand Transition Without Losing Your Customers

One common question we field during a rebrand is, “Will our customers still recognize and trust us when we change?” Change doesn’t have to cost you customers. In fact, when handled with the right brand transition strategy, change can deepen loyalty and attract an even more aligned audience. The secret is in how you roll…

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The Hidden Ways a Brand Refresh Benefits Your Business

Brand refresh never happens on a whim. More often, it’s a slow response to unmistakable signals. Common ones I’ve noticed are:  Campaigns aren’t converting like they used to  Competitors are closing the gap on market share  Employees don’t seem as passionate.   Another telltale signal is when your brand no longer reflects your growth or ambition.…

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Now Hiring: Be a Muse Account Executive

Our agency has a creative culture that needs your organizational, communication-oriented savvy.

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When Your Brand Story Evolves: How to Navigate Identity Shifts

Successfully evolve your brand narrative & identity without losing customer trust. See key indicators meaning it’s time for a brand refresh.

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Q&A: Navigating AI Overviews, Site Traffic Drops & the New Frontier of Search

Lauren Konst interviewed Matt Burkarth, a digital marketing expert from WTM Digital, for actionable tips on surviving and thriving in the AI-driven content landscape.

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How a Unifying Brand Narrative Helps Your Organization Achieve Strategic Goals

From mission to movement: How you can leverage your association’s story to ignite purpose, engage members and increase retention.

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C-Suite Leaders’ First 100 Days: How Brand Positioning Builds Authority

As a C-suite leader, brand positioning supports and strengthens your long-term authority. Here’s why and how to capitalize on it.

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How to Write an RFP for a Non-Profit Rebrand

Our step-by-step guide for how to write an RFP streamlines the complex. Apply these insights to your next project request.

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How Long Does It Take to Rebrand?

Many factors influence a rebranding timeline. Learn how long it can take to rebrand your business.

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Why Hire a Brand Agency…and How to Make the Most of It

See which business experiences mean that it’s worthwhile to hire a brand agency, what to look for as you vet agencies and how to make the most of your engagement.

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