Story-first Strategy
with Transformative Results
Our
Story
Muse was founded nearly 15 years ago to write the brand stories that matter. But content without a clear brand narrative is just noise – temporary, forgettable, and easily outspent. A smart content strategy should support growth and build brand equity.
That’s why we evolved to lead with brand strategy. Because when you can clearly articulate what you do, how you’re different, and why it matters, it anchors all marketing decisions moving forward.
The Methods to Make an Impact
When you engage a brand agency, experience is everything. These are pivotal decisions with lasting influence.
Our brand strategists will guide you through a process refined over 80 times, ensuring that we:
- Begin with the right questions, starting from within your organization
- Curate the right voices for the right conversations to drive alignment
- Facilitate working sessions that earn buy-in without compromising bold ideas
- Ground creative direction in insight, not instinct
- Translate complexity into simple visual frameworks to make faster, more confident decisions
Once your brand is clearly defined and visually aligned, our content team steps in to bring it to life with stories that deepen connection and amplify your presence.
Tools for Modern Marketing
We’re a “do it with you” agency that sets your team up for success with tools,
templates, and frameworks for cohesive in-house brand management.
Creative Tools
- Brand Guidelines
- Canva Brand Kits & Templates
AI Inputs
- Messaging Playbooks
- Editorial Guidelines
- Personas & Buyers Journeys
- Brand Archetype Overviews
Operations Support
- Airtable Calendars
- Custom GPTs
- DAM Optimization
How to Work with Us
Most Muse clients start with a brand engagement and transition to ongoing project or retainer work.
We’ll meet you where you are to determine how we can bring the most value to our relationship.
Brand
Engagement
Brand positioning, naming, narrative, and visual identity
Project-
by-Project
High-impact brand campaigns and lead gen programs
Content & Creative Retainers
Planned and optimized marketing programs that gain traction
Strategic
Sprint
Annual or quarterly marketing and content plans to prioritize efforts
Our Leaders.
Jackie Bebenroth : Principal & Brand Advisor
Jackie is an award-winning creative director, brand consultant, and positioning expert who has guided over 80 organizations through pivotal transitions. Jackie is a trusted advisor to entrepreneurs and C-suite executives, helping them articulate their vision and align their organizations around a compelling brand story. Her expertise lies in transforming brand narratives during crucial inflection points: market expansion, mission evolution, or value proposition refinement. By infusing data-driven insights with creativity, she helps businesses navigate and leverage change to make a lasting positive impact.
Meredith San Antonio : Senior Account Executive
Meredith brings more than 15 years of agency and brand-side marketing experience, partnering with global companies as well as nonprofit and healthcare organizations. She has led large-scale campaigns, brand launches, and experiential activations, always balancing big-picture strategy with attention to detail. In her day-to-day role, Meredith works closely with clients to shape brand direction, oversee creative execution, and ensure every initiative drives measurable impact. Clients value her ability to simplify complexity, connect ideas across channels, and foster trusted, long-term partnerships.
Megan Factor : Content Manager
Megan leverages her MBA and seven+ years of copywriting, social media, and content development experience to guide clients on best practices in content marketing. As the head of content at Muse, she oversees editorial planning, story development, and content distribution activities, ensuring alignment with client objectives. Megan thrives in topic immersion, conducting in-depth interviews with client subject matter experts to bring richness and nuance to thought leadership pieces. When not writing or editing, she’s always on the hunt for new techniques, systems, and tools to make content work harder.
Deanna Dragon : Account Executive
Hailing from Chicago, Deanna has extensive experience in client services and project management across verticals like food service, wellness, financial, and CPG. She has worked on global brands, small independent brands, and everything in between. She holds a Public Relations & Advertising Degree from Loyola University Chicago and is completing her MBA with a Strategic Marketing focus from Baldwin Wallace University.
Lauren Zawie : Graphic Designer
Lauren—LZ at Muse—is a graphic designer dedicated to helping organizations tell their stories through thoughtful and functional visuals. She strives to create designs that are not only beautiful but also intuitive and easy for clients to use. With an approach anchored in strategy, accessibility, and purpose, she transforms ideas into visuals that work hard, feel intentional, and elevate the mission behind them.
Lauren Johnson : Virtual Assistant
Lauren helps keep daily operations organized, running smoothly, and infused with a sense of calm structure. She brings a thoughtful, detail-driven approach to everything she touches, from internal workflows to client-facing needs, ensuring the team stays focused on what they do best. With a background in entrepreneurship and a knack for anticipating what’s needed before it’s asked, Lauren is an essential part of our behind-the-scenes heartbeat. When she’s not supporting the team, you can usually find her in the kitchen baking something delicious.
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