How to Build a Strong Marketing Plan in 4 Steps

Learn which trends will drive your marketing success in 2023 with insight from our content marketing strategy team.

If you love it, share it.

Have you created your marketing plan for next year yet? If not, you should.

Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth. Without one, things can get messy – and no one wants to deal with that.

Our Founder and CEO, Jackie Bebenroth, shares the four essential steps to creating an effective marketing plan below.

Here’s a quick recap of the four steps:

 

  1. Develop your budget – Check out this budgetary guideline from the Small Business Administration…and our advice.
  2. Breakdown your budget – Bucket your funds in these three main categories to start.
  3. Create quarterly plans – Theme your quarter and build around it for maximum impact.
  4. Build your metrics framework – Measure success with metrics aligned with your goals.Need help with your annual marketing plan? Give us a call.

More Good Reads

Change in Politics | Change Agent Interview Series | Episode 3: Elizabeth Walters

Creating change in politics may feel like mission impossible. Chair Elizabeth Walters shares communication techniques we can all use.

The Impact of AI on Marketing & Creative Fields

Is AI really coming for your job? Maybe, but not quite yet. Our content marketing experts dive into the ways you can use AI to save time and be more creative.