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A Membership Marketing Agency That Grows Active, Engaged Communities

Clarify Your Value. Energize Your Members. Grow Your Impact.

Build a membership community that thrives year-round.

Members join associations because they want to belong to something meaningful. They stay when the value is clear, the experience is rewarding, and the brand feels relevant to their lives and careers. 

We help membership organizations strengthen their brand, sharpen their value proposition, and design content and communications that resonate with today’s diverse, time-strapped members. 

As a membership branding and engagement partner, we: 

  • Clarify your value proposition so prospective and current members instantly understand the benefits of belonging. 
  • Differentiate your brand from competing associations and free resources, positioning you as the go-to community for your profession or industry. 
  • Boost engagement with targeted content that speaks to member priorities at every career stage and life stage. 
  • Modernize your member experience by blending tradition with innovation, using tools and messaging that appeal to younger demographics while respecting legacy audiences. 
  • Foster a culture of advocacy so members naturally share, promote, and recruit on your behalf. 

We have helped associations refresh outdated brands, launch engagement campaigns that resonate, and turn passive members into active contributors. 

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INTERNATIONAL PROBIOTICS LOGO
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International Probiotic Association brand strategy and rebrand snapshot
An example of Muse work

A Membership Marketing Agency that Sparks Member Engagement

How a Unifying Brand Narrative Helps Your Organization Achieve Strategic Goals

From mission to movement: How you can leverage your association’s story to ignite purpose, engage members and increase retention.

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