Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth. Without one, things can get messy – and no one wants to deal with that.
Watch this video and discover the four essential steps to creating an effective marketing plan.
Here’s a quick recap of the four steps:
- Develop your budget – Check out this budgetary guideline from the Small Business Administration…and our advice.
- Breakdown your budget – Bucket your funds in these three main categories to start.
- Create quarterly plans – Theme your quarter and build around it for maximum impact.
- Build your metrics framework – Measure success with metrics aligned with your goals.
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