Our friends at Web Talent Management (WTM) invited us to be part of CLARITY, a virtual marketing conference that connected participants to timely thought leadership on digital marketing and branding. In addition to speakers from Google, WTM and more, our Chief Brand Advisor, Jackie Bebenroth, was invited to share the transformational methodology we use to help organizations architect an effective brand story — one that quickly gets to the WHATs, HOWs, and WHY of your brand.
Walk through the framework yourself by checking out the 30-minute segment below.
Not only does this approach help you build a stronger brand narrative, but it takes the guesswork and subjectivity out of marketing planning. You can focus campaigns and editorial selection in ways draw interest and visibility in the short term, all while building sustainable equity in your brand’s position.