As the world’s largest peer-to-peer network for entrepreneurs, EO possessed a vast library of inspiring member stories. But their typical talking-head style testimonial videos weren’t connecting with prospects as they had in the past. With low engagement and usage, the US Central Region committee turned to Muse to revive the outdated video strategy.
EO flew our video crew to three member events in Cabo San Lucas, Austin and Sheboygan to create evergreen video content that could be leveraged across marketing and sales platforms.
We leaned into that tension, knowing that we needed take a journalistic approach to video storytelling. This would require two tactics: 1.) Asking the right questions and 2.) Creating a relaxing environment to gain honest, unscripted feedback.
See what else our clients have to say about working with our team.
"Truly, the Muse team is made up of magicians. I never have to worry about anything that's going on behind the scenes. Things are always rolling. They're always moving."
DEB GABOR, MEMBER EXPERIENCE DIRECTOR
"Muse keeps us laser-focused on our strategy. They’ve positioned our agency for the future and have completely changed my perspective on how we approach programming in other areas."
ALISON PATRICK, GRANT MANAGER
Cuyahoga County Board of Health
"I've collaborated with Muse on many projects, but their ability to transform Trilipiderm from a product-driven brand to a luxurious lifestyle brand stands out for me. This is a team of thoughtful collaborators, driven to help brands stand apart in unique and compelling ways. They're my go to for strategic and creative ideas that captivate."
BRIAN ELLIS MARTIN, FOUNDER & EXECUTIVE CREATIVE DIRECTOR
"Our broker told me that is the most animated our retail buyer has ever been. It was the best meeting they had attended, so a great big thank you to all of you. I would not have had that type of meeting without everything that you did to put our brand presentation together."