Posts by jackie
When Your Brand Story Evolves: How to Navigate Identity Shifts
Successfully evolve your brand narrative & identity without losing customer trust. See key indicators meaning it’s time for a brand refresh.
Read MoreHow a Unifying Brand Narrative Helps Your Organization Achieve Strategic Goals
From mission to movement: How you can leverage your association’s story to ignite purpose, engage members and increase retention.
Read MoreC-Suite Leaders’ First 100 Days: How Brand Positioning Builds Authority
As a C-suite leader, brand positioning supports and strengthens your long-term authority. Here’s why and how to capitalize on it.
Read MoreModern Wellness Customer Personas: 2025
How to target different wellness motivations of consumers, updated for 2025.
Read MoreWhy Hire a Brand Agency…and How to Make the Most of It
See which business experiences mean that it’s worthwhile to hire a brand agency, what to look for as you vet agencies and how to make the most of your engagement.
Read MoreAdvantages of Asynchronous Learning
Pivot your live course to a pre-recorded format without compromising value and convert more students with asynchronous learning options.
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