Content Marketing Strategy
Reach the Hearts & Minds of Your Audiences
Optimize the visibility of your content by tapping into keywords your audiences search for. We dig deep with trusted tools to find and recommend strong keywords that lead content strategy.
Establish consistency across all your brand’s content. We craft editorial guidelines that provide clear direction for style, tone and voice so your brand sounds the same across audience touchpoints.
Email Database Segmentation & Email Marketing Strategy
Categorize your email database contacts into meaningful groups. Muse gets inside your audiences’ head, understanding their needs and how your brand can best serve them through email marketing campaigns.
Social Media Strategy
Outline how your brand will create and share content on social media. Our content strategists determine platforms best suited for your brand, posting cadence and systems to house your social media content.