Our musings

Ideas, inspiration, news and rants from the Muse team

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  • Modern Wellness Customer Personas: 2023

    By: Jackie Bebenroth

    How to target the different wellness motivations of consumers in 2023.

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How to Build a Strong Marketing Plan in 4 Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth. W...

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2022 Design Principles for Navigating a Visual World
By: Kristen Pokorny

Our society craves images and visual stories - just look at the incredible growth of Instagram, TikTok, YouTube and Pinterest over the past decade. People actively seek out information that’s...

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Paid Facebook Campaigns in the Age of iOS 14
By: Lauren Konst

You may have heard murmurs of – or be fully immersed in – the latest Facebook privacy updates as Apple enforces their App Tracking Transparency (ATT) with iOS 14. We’ve rounded up our top takea...

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How to Decipher Brand Jargon
By: Kristen Pokorny

If you’re a business decision maker, you’ve probably come across any number of the following terms: branding, brand positioning, brand personality, brand experience, visual identity, brand desi...

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Marketing to a Growth Mindset
By: Jackie Bebenroth

Wellness and learning brands share an ultimate goal: to help people become the best possible version of themselves. At Muse, this higher cause deeply resonates with us, as our work hinges on cr...

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Look to the Past to Build Your Brand Position of the Future
By: Jackie Bebenroth

About six years ago, I sat at the head of a dining room table in a charming old farmhouse and facilitated a business meeting between generations. The youngers were moving home to take a leaders...

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In a climate of change, transformational messaging sells
By: Jackie Bebenroth

Top Takeaways from this Article Transactional selling is when you message your product or service. Transformational selling is when you message the emotional output of your product or servic...

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The Secrets to Developing a Stellar Creative Product
By: Julie Jones

It’s not easy to bring a big creative idea to life. One percent inspiration, 99 percent perspiration. That’s the axiom. While it’s not saving lives, a lot of hard work goes into finding the rig...

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Your Feedback Game Is Weak: How to Give Solid Direction So You Get Winning Creative Ideas
By: Julie Jones

One of the greatest challenges I’ve had to manage, both as a writer and creative director, is getting solid, clear feedback from clients. Keywords there: solid and clear. CDs always have to be ...

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How Culture Sets Your Brand Apart
By: Jackie Bebenroth

I’ve always been a workplace culture skeptic. I’ve seen it fall flat in companies that exclaimed shared values yet thrive in environments where no one ever mentioned it. One of my most memorable...

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