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Ideas, inspiration, news and rants from the Muse team

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  • Podcast Feature: Jackie on Human Evolution Project

    By: Megan Factor

Paid Facebook Campaigns in the Age of iOS 14
By: Lauren Konst

You may have heard murmurs of – or be fully immersed in – the latest Facebook privacy updates as Apple enforces their App Tracking Transparency (ATT) with iOS 14. We’ve rounded up our top takea...

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How to Decipher Brand Jargon
By: Kristen Pokorny

If you’re a business decision maker, you’ve probably come across any number of the following terms: branding, brand positioning, brand personality, brand experience, visual identity, brand desi...

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Marketing to a Growth Mindset
By: Jackie Bebenroth

Wellness and learning brands share an ultimate goal: to help people become the best possible version of themselves. At Muse, this higher cause deeply resonates with us, as our work hinges on cr...

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Look to the Past to Build Your Brand Position of the Future
By: Jackie Bebenroth

About six years ago, I sat at the head of a dining room table in a charming old farmhouse and facilitated a business meeting between generations. The youngers were moving home to take a leaders...

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In a climate of change, transformational messaging sells
By: Jackie Bebenroth

Top Takeaways from this Article Transactional selling is when you message your product or service. Transformational selling is when you message the emotional output of your product or servic...

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How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth. W...

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The Secrets to Developing a Stellar Creative Product
By: Julie Jones

It’s not easy to bring a big creative idea to life. One percent inspiration, 99 percent perspiration. That’s the axiom. While it’s not saving lives, a lot of hard work goes into finding the rig...

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Your Feedback Game Is Weak: How to Give Solid Direction So You Get Winning Creative Ideas
By: Julie Jones

One of the greatest challenges I’ve had to manage, both as a writer and creative director, is getting solid, clear feedback from clients. Keywords there: solid and clear. CDs always have to be ...

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How Culture Sets Your Brand Apart
By: Jackie Bebenroth

I’ve always been a workplace culture skeptic. I’ve seen it fall flat in companies that exclaimed shared values yet thrive in environments where no one ever mentioned it. One of my most memorable...

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The Power of Message-First Marketing
By: Jackie Bebenroth

It’s tempting to focus on traditional tactics like advertising or public relations to hit marketing goals and drive sales. But without connection to a broader brand strategy, these investments te...

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