Our musings

Ideas, inspiration, news and rants from the team.

All Featured News Brand Strategy & Activation Content Marketing Virtual Experiences Food Wellness Learning
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  • Marketing to a Growth Mindset

    By: Jackie Bebenroth

    Messaging that’s proven to sell when audiences are ready for change.

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Healthy Wellness Brands Need Content Marketing
By: Alexandra Miles

If you’re a wellness brand, the future has never looked brighter. Just take a quick scroll through your social feeds. People love to #selfcare, #selflove, #selfreflect, #selfchallenge…the list...

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The Essential Marketing Checklist to Promote Your Online Course
By: Lauren Konst

We’ve all become more accustomed to our virtual world, from team meetings to friendly happy hours. And with these changes, maybe you’ve considered building – or have built – an online cour...

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Supercharge Your Results with a Hero Content Campaign
By: Alexandra Miles

When it comes to your content marketing, do you ever feel like you’re just plodding along without seeing the engagement boost you thought was in store? You follow all the best practices - cr...

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5 Ways to Make More Time for Content Marketing
By: Alexandra Miles

Content marketing is a marathon, not a sprint. It requires a long-term, strategic approach to not only build strong content assets, but get them in front of your audiences. For these reason...

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In Times of Crisis, Clarity & Brevity Are Key
By: Alexandra Miles

As we’ve worked under this cloud of fear and anxiety, we’ve been curious to see how thoughtfully brands have addressed their perspectives and protocols on COVID-19. Here are a few best prac...

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How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth...

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10 Smart Ways to Rescue "Boring" Content
By: Alexandra Miles

“Will people read our content?” It’s the question that prevents so many brands, particularly B2B, from investing in a content marketing program. They assume that they have nothing fun or ...

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My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones

The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney ...

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Your Go-To Guide for Creating an Effective Editorial Calendar
By: Alexandra Miles

When you lack a documented content strategy and schedule, the landscape gets messy. There’s no coordination or consistency. Your channels get cluttered. You miss opportunities and deadli...

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Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth

The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was re...

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