Our musings
Ideas, inspiration, news and rants from the team.
Muse Views.
Marketing Campaign Reporting: Establishing the Process
By: Lauren McPherson
How Much Does Content Marketing Cost?
By: Jackie Bebenroth
More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...
read moreHow to Crush Your Email Marketing Stats
By: Alexandra Miles
Don’t judge me: There are 600+ unopened emails in my inbox every day. That doesn’t mean I didn’t open others. I’m always game for some eye-catching news, celebrity gossip or special offers. ...
read moreYour Feedback Game Is Weak: How to Give Solid Direction So You Get Winning Creative Ideas
By: Julie Jones
One of the greatest challenges I’ve had to manage, both as a writer and creative director, is getting solid, clear feedback from clients. Keywords there: solid and clear. CDs always have to ...
read moreAlternate Ways to Measure Content Marketing Effectiveness
By: Lauren McPherson
How do you know if your content is working for you? It depends on your goals. Generally, you want to see clicks, conversions and new customers, but these results don’t happen as soon as you ...
read moreHow to Prioritize Your Storytelling Efforts
By: Alexandra Miles
Many organizations don’t know where to start with their content strategy. While you may have hundreds of stories to choose from, it’s important to select the ones that give you the highest ret...
read moreThe Power of Message-First Marketing
By: Jackie Bebenroth
It’s tempting to focus on traditional tactics like advertising or public relations to hit marketing goals and drive sales. But without connection to a broader brand strategy, these investments...
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