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Ideas, inspiration, news and rants from the Muse team

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  • Your 2022 Wellness Marketing Resource

    By: Megan Factor

    Wellness brands have unique challenges. Overcome them with our wellness brand marketing resources that are packed with insights and trusted tactics for 2022.

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Your 2022 Wellness Marketing Resource
By: Megan Factor

Wellness brands know that  long-term health solutions aren’t transactional – they’re transformational. Because of this, consumers must invest money AND time to achieve the results they want: add...

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Systems & Processes to Boost Your Content Marketing Efficiency
By: Lauren Konst

Your team is stuck in a cycle of reacting instead of proactively planning for the next content marketing project or campaign. You’re frustrated but don’t know how to instill change. That’s bec...

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How to Navigate Apple iOS15 Updates for Email Newsletter Success
By: Megan Factor

Marketers understand the power of email marketing. It moves customers through the buyer journey, has the power to nurture relationships when done strategically and helps collect valuable contact ...

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Increase Your Content’s Visibility with Google Ads
By: Lauren Konst

The adage of “If you build it, they will come” doesn’t always apply in content marketing. If you want to immediately reach a large number of people with your message, paid media should be a prima...

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Sales Promotions & Storytelling Go Hand-in Hand. Here’s How to Do it Right.
By: Megan Factor

Storytelling was the main mode of communication for thousands of years before the dawn of written language. Stories that held cultural beliefs, traditions, and important information had to be eng...

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Healthy Wellness Brands Need Content Marketing
By: Alexandra Miles

If you’re a wellness brand, the future has never looked brighter – especially after the past two years. Just take a quick scroll through your social feeds. People love to #selfcare, #selflove, #s...

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Knowing Vs. Understanding Your Customer for Content Creation
By: Megan Factor

If you don’t understand your customers, your content will consistently fall flat. Ouch. That was harsh, but it’s the reality of content marketing. Your customers are bombarded by media and messag...

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The Essential Marketing Checklist to Promote Your Online Course
By: Lauren Konst

We’ve all become more accustomed to our virtual world, from team meetings to friendly happy hours. And with these changes, maybe you’ve considered building – or have built – an online course ...

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Supercharge Your Results with a Hero Content Campaign
By: Alexandra Miles

When it comes to your content marketing, do you ever feel like you’re just plodding along without seeing the engagement boost you thought was in store? You follow all the best practices - creat...

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5 Ways to Make More Time for Content Marketing
By: Alexandra Miles

Content marketing is a marathon, not a sprint. It requires a long-term, strategic approach to not only build strong content assets, but get them in front of your audiences. For these reasons, ...

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