Our musings

Ideas, inspiration, news and rants from the Muse team

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  • Podcast Feature: Jackie on Human Evolution Project

    By: Megan Factor

Podcast Feature: Jackie on Quite the Spectacle
By: Megan Factor

Muse founder and entrepreneur Jackie Bebenroth is no stranger to change. As a change marketer, she helps visionary leaders achieve transformation inside their businesses and beyond. Jackie shar...

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How to Reactivate Wellness Customers on Health Commitments
By: Megan Factor

Almost everyone in today’s culture has started and stopped a new wellness habit during their adult lifetime. People set goals for themselves with good intentions, but they often lose motivation o...

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Functional Medicine Search Terms to Build an Effective SEO Strategy
By: Megan Factor

If you think about your online search habits, your goal is often to find answers to questions as quickly as possible. The same is true for prospective functional medicine patients. They’re online...

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Five Rules to Functional Medicine Marketing Success
By: Megan Factor

You may already know this, but wellness marketing, and functional medicine marketing in particular, has its unique set of challenges. Most of them stem from perceptions about wellness that have b...

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Your 2022 Wellness Marketing Resource
By: Megan Factor

Wellness brands know that  long-term health solutions aren’t transactional – they’re transformational. Because of this, consumers must invest money AND time to achieve the results they want: add...

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Systems & Processes to Boost Your Content Marketing Efficiency
By: Lauren Konst

Your team is stuck in a cycle of reacting instead of proactively planning for the next content marketing project or campaign. You’re frustrated but don’t know how to instill change. That’s bec...

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How to Navigate Apple iOS15 Updates for Email Newsletter Success
By: Megan Factor

Marketers understand the power of email marketing. It moves customers through the buyer journey, has the power to nurture relationships when done strategically and helps collect valuable contact ...

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Increase Your Content’s Visibility with Google Ads
By: Lauren Konst

The adage of “If you build it, they will come” doesn’t always apply in content marketing. If you want to immediately reach a large number of people with your message, paid media should be a prima...

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Sales Promotions & Storytelling Go Hand-in Hand. Here’s How to Do it Right.
By: Megan Factor

Storytelling was the main mode of communication for thousands of years before the dawn of written language. Stories that held cultural beliefs, traditions, and important information had to be eng...

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Healthy Wellness Brands Need Content Marketing
By: Alexandra Miles

If you’re a wellness brand, the future has never looked brighter – especially after the past two years. Just take a quick scroll through your social feeds. People love to #selfcare, #selflove, #s...

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