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Ideas, inspiration, news and rants from the Muse team

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  • Modern Wellness Customer Personas: 2023

    By: Jackie Bebenroth

    How to target the different wellness motivations of consumers in 2023.

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How to Build a Strong Marketing Plan in 4 Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth. W...

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5 Ways to Make More Time for Content Marketing
By: Megan Factor

Content marketing is a marathon, not a sprint. It requires a long-term, strategic approach to build strong content assets like blogs, whitepapers and webinars and get them in front of your audi...

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Wellness Brands Need Content Marketing
By: Megan Factor

If you’re a health or wellness brand, the future has never looked brighter. Just take a quick scroll through your social feeds. People love to #selfcare, #selflove, #selfreflect, #selfchallenge…t...

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Your Go-To Guide for Creating an Effective Editorial Calendar
By: Alexandra Miles

When you lack a documented content strategy and schedule, the landscape gets messy. There’s no coordination or consistency. Your channels get cluttered. You miss opportunities and deadlines...

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Podcast Feature: Jackie on Quite the Spectacle
By: Megan Factor

Muse founder and entrepreneur Jackie Bebenroth is no stranger to change. As a change marketer, she helps visionary leaders achieve transformation inside their businesses and beyond. Jackie shar...

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How to Reactivate Wellness Customers on Health Commitments
By: Megan Factor

Almost everyone in today’s culture has started and stopped a new wellness habit during their adult lifetime. People set goals for themselves with good intentions, but they often lose motivation o...

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Functional Medicine Search Terms to Build an Effective SEO Strategy
By: Megan Factor

If you think about your online search habits, your goal is often to find answers to questions as quickly as possible. The same is true for prospective functional medicine patients. They’re online...

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Five Rules to Functional Medicine Marketing Success
By: Megan Factor

You may already know this, but wellness marketing, and functional medicine marketing in particular, has its unique set of challenges. Most of them stem from perceptions about wellness that have b...

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Your 2022 Wellness Marketing Resource
By: Megan Factor

Wellness brands know that  long-term health solutions aren’t transactional – they’re transformational. Because of this, consumers must invest money AND time to achieve the results they want: add...

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Systems & Processes to Boost Your Content Marketing Efficiency
By: Lauren Konst

Your team is stuck in a cycle of reacting instead of proactively planning for the next content marketing project or campaign. You’re frustrated but don’t know how to instill change. That’s bec...

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