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Ideas, inspiration, news and rants from the Muse team

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  • How to Uncover the Most Value from Your Agency Experience

    By: Lauren Konst

    Use these points to get the most value out of your marketing investment.

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Sales Promotions & Storytelling Go Hand-in Hand. Here’s How to Do it Right.
By: Megan Factor

Storytelling was the main mode of communication for thousands of years before the dawn of written language. Stories that held cultural beliefs, traditions, and important information had to be e...

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Knowing Vs. Understanding Your Customer for Content Creation
By: Megan Factor

If you don’t understand your customers, your content will consistently fall flat. Ouch. That was harsh, but it’s the reality of content marketing. Your customers are bombarded by media and mess...

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Healthy Wellness Brands Need Content Marketing
By: Alexandra Miles

If you’re a wellness brand, the future has never looked brighter. Just take a quick scroll through your social feeds. People love to #selfcare, #selflove, #selfreflect, #selfchallenge…the list ...

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The Essential Marketing Checklist to Promote Your Online Course
By: Lauren Konst

We’ve all become more accustomed to our virtual world, from team meetings to friendly happy hours. And with these changes, maybe you’ve considered building – or have built – an online cours...

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Supercharge Your Results with a Hero Content Campaign
By: Alexandra Miles

When it comes to your content marketing, do you ever feel like you’re just plodding along without seeing the engagement boost you thought was in store? You follow all the best practices - cre...

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5 Ways to Make More Time for Content Marketing
By: Alexandra Miles

Content marketing is a marathon, not a sprint. It requires a long-term, strategic approach to not only build strong content assets, but get them in front of your audiences. For these reasons...

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In Times of Crisis, Clarity & Brevity Are Key
By: Alexandra Miles

As we’ve worked under this cloud of fear and anxiety, we’ve been curious to see how thoughtfully brands have addressed their perspectives and protocols on COVID-19. Here are a few best pract...

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How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth....

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10 Smart Ways to Rescue "Boring" Content
By: Alexandra Miles

“Will people read our content?” It’s the question that prevents so many brands, particularly B2B, from investing in a content marketing program. They assume that they have nothing fun or c...

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My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones

The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney B...

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