Brand Strategy & Positioning
How to Avoid the Hidden Hurdles of a Brand Refresh
Avoid these brand refresh hurdles to realign team focus, sharpen audience targeting, and renew your market positioning.
Read MoreHow to Lead a Brand Transition Without Losing Your Customers
One common question we field during a rebrand is, “Will our customers still recognize and trust us when we change?” Change doesn’t have to cost you customers. In fact, when handled with the right brand transition strategy, change can deepen loyalty and attract an even more aligned audience. The secret is in how you roll…
Read MoreThe Hidden Ways a Brand Refresh Benefits Your Business
Brand refresh never happens on a whim. More often, it’s a slow response to unmistakable signals. Common ones I’ve noticed are: Campaigns aren’t converting like they used to Competitors are closing the gap on market share Employees don’t seem as passionate. Another telltale signal is when your brand no longer reflects your growth or ambition.…
Read MoreWhen Your Brand Story Evolves: How to Navigate Identity Shifts
Successfully evolve your brand narrative & identity without losing customer trust. See key indicators meaning it’s time for a brand refresh.
Read MoreC-Suite Leaders’ First 100 Days: How Brand Positioning Builds Authority
As a C-suite leader, brand positioning supports and strengthens your long-term authority. Here’s why and how to capitalize on it.
Read MoreRebranding Your Family Business: Unique Challenges & Opportunities
Learn how rebranding a family business is made easier when you work with a branding agency with generational business experience.
Read MoreHow to Uncover the Most Value from Your Agency Experience
Use these points to get the most value out of your marketing investment.
Read MoreSocial media content strategy
A social media blueprint helps make your content strategy stronger. The content marketing experts at Muse show you how!
Read MoreHow to Decipher Brand Jargon
Understand the differences between a brand, brand design, and branding.
Read MoreLook to the Past to Build Your Brand Position of the Future
Taking our own advice by transforming our brand messaging platform
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