Agency Musings

Brand insights, ideas and inspirations from the Muse team.

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Now Hiring: Be a Muse Account Executive

Our agency has a creative culture that needs your organizational, communication-oriented savvy.

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Now Hiring: Be a Muse Account Executive

Start Date: June 2nd, 2025 You're an on-task critical thinker who cultivates relationships and supports growth with passion. Our agency has a creative culture that

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When Your Brand Story Evolves: How to Navigate Identity Shifts
By: Jackie Bebenroth

Considerations for Evolving Your Brand Narrative with Confidence   Stagnation can be a death sentence for modern brands. As we've guided dozens of C-suite leaders through

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Q&A: Navigating AI Overviews, Site Traffic Drops & the New Frontier of Search
By: Lauren Konst

Trends in Site Traffic and Content Engagement As a branding and content marketing firm, we make it our business to help clients build visibility and

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How a Unifying Brand Narrative Helps Your Organization Achieve Strategic Goals
By: Jackie Bebenroth

Brand Narrative Bridges Past Leadership Legacy & Voices of Modern Members As a brand advisor who has guided brand evolution for many organizations, I've witnessed

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C-Suite Leaders’ First 100 Days: How Brand Positioning Builds Authority
By: Jackie Bebenroth

Power of First Impressions: Why Brand Positioning Matters in the First 100 Days  A new C-suite leader's first 100 days represent a critical window of

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Jackie Bebenroth: Podcast Library

Jackie Bebenroth, Muse Founder & Principal, is focused on change. She leads Muse and supports ambitious organizations in defining their voice and growing their impact.

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Modern Wellness Customer Personas: 2025
By: Jackie Bebenroth

Brands in the wellness industry have a unique challenge. In many cases, a customer behavior change is required to achieve the brand's promised results. This

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Your Marketing Playbook for Consistent Planning & Execution

Stop The Marketing Fire-Drill: How to Overcome Common Marketing Department Challenges   Do you ever feel like your marketing efforts aren't as buttoned-up as they

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Your Go-To Guide for Creating an Effective Editorial Calendar
By: Alexandra Miles

When you lack a documented content strategy and schedule, the landscape gets messy. There's no coordination or consistency. Your channels get cluttered. You miss opportunities

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Our Favorite Content Marketing Tools for Wellness Brands

The Tools You Need to Execute a Content Marketing Strategy (Without Losing Your Mind) The right content marketing tools streamline content creation and organization for

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