Our musings

Ideas, inspiration, news and rants from the Muse team

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  • Modern Wellness Customer Personas: 2023

    By: Jackie Bebenroth

    How to target the different wellness motivations of consumers in 2023.

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How to Build a Strong Marketing Plan in 4 Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth. W...

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Podcast Feature: Jackie on Quite the Spectacle
By: Megan Factor

Muse founder and entrepreneur Jackie Bebenroth is no stranger to change. As a change marketer, she helps visionary leaders achieve transformation inside their businesses and beyond. Jackie shar...

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How to Reactivate Wellness Customers on Health Commitments
By: Megan Factor

Almost everyone in today’s culture has started and stopped a new wellness habit during their adult lifetime. People set goals for themselves with good intentions, but they often lose motivation o...

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Five Rules to Functional Medicine Marketing Success
By: Megan Factor

You may already know this, but wellness marketing, and functional medicine marketing in particular, has its unique set of challenges. Most of them stem from perceptions about wellness that have b...

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Understand the Functional Medicine Patient Mindset: Keys to Increase Acquisition & Loyalty
By: Jackie Bebenroth

How to acquire new patients is the ever-present challenge faced by functional medicine practitioners. Perhaps the even greater obstacle? How to earn their loyalty and advocacy. That’s where the r...

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Knowing Vs. Understanding Your Customer for Content Creation
By: Megan Factor

If you don’t understand your customers, your content will consistently fall flat. Ouch. That was harsh, but it’s the reality of content marketing. Your customers are bombarded by media and messag...

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The Essential Marketing Checklist to Promote Your Online Course
By: Lauren Konst

We’ve all become more accustomed to our virtual world, from team meetings to friendly happy hours. And with these changes, maybe you’ve considered building – or have built – an online course ...

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Paid Content Promotion 101: A Primer for Successful Campaigns
By: Lauren Konst

The marketing world is a pay-to-play environment for brands vying for a sliver of their audience’s attention. But before you invest in a paid campaign, make sure your owned media ecosystem is u...

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My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones

The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney Bow...

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Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth

The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was recog...

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