Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth
The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was re...
Marketing Campaign Reporting: Establishing the Process
By: Lauren Konst
You’ve invested in your brand’s marketing – outsourcing to a trusted agency or in-house team – and need to rationalize the time, money and manpower it takes to execute your campaign. What in...
More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...
Alternate Ways to Measure Content Marketing Effectiveness
By: Lauren McPherson
How do you know if your content is working for you? It depends on your goals. Generally, you want to see clicks, conversions and new customers, but these results don’t happen as soon as you ...
