Our musings
Ideas, inspiration, news and rants from the team.
Muse Views.
How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth
Paid Content Promotion 101: A Primer for Successful Campaigns
By: Lauren Konst
The marketing world is a pay-to-play environment for brands vying for a sliver of their audience’s attention. But before you invest in a paid campaign, make sure your owned media ecosystem i...
read more
My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones
The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney ...
read more
Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth
The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was re...
read more
Marketing Campaign Reporting: Establishing the Process
By: Lauren Konst
You’ve invested in your brand’s marketing – outsourcing to a trusted agency or in-house team – and need to rationalize the time, money and manpower it takes to execute your campaign. What in...
read more
How Much Does Content Marketing Cost?
By: Jackie Bebenroth
More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...
read more
Alternate Ways to Measure Content Marketing Effectiveness
By: Lauren McPherson
How do you know if your content is working for you? It depends on your goals. Generally, you want to see clicks, conversions and new customers, but these results don’t happen as soon as you ...
read more