Our musings

Ideas, inspiration, news and rants from the team.

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  • How to Decipher Brand Jargon

    By: Kristen Pokorny

    Understand the differences between a brand, brand design, and branding.

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Be Our Next Copywriter
By: Jackie Bebenroth

Muse needs a new writer. But not just any writer. We’re looking for a mid-level, multi-faceted copy and content writer who is fluent in the fine art of writing to convince and convert. The...

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Look to the Past to Build Your Brand Position of the Future
By: Jackie Bebenroth

About six years ago, I sat at the head of a dining room table in a charming old farmhouse and facilitated a business meeting between generations. The youngers were moving home to take a lead...

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How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth...

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10 Smart Ways to Rescue "Boring" Content
By: Alexandra Miles

“Will people read our content?” It’s the question that prevents so many brands, particularly B2B, from investing in a content marketing program. They assume that they have nothing fun or ...

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Paid Content Promotion 101: A Primer for Successful Campaigns
By: Lauren Konst

The marketing world is a pay-to-play environment for brands vying for a sliver of their audience’s attention. But before you invest in a paid campaign, make sure your owned media ecosystem i...

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My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones

The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney ...

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Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth

The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was re...

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The Secrets to Developing a Stellar Creative Product
By: Julie Jones

It’s not easy to bring a big creative idea to life. One percent inspiration, 99 percent perspiration. That’s the axiom. While it’s not saving lives, a lot of hard work goes into finding the ...

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Marketing Campaign Reporting: Establishing the Process
By: Lauren Konst

You’ve invested in your brand’s marketing – outsourcing to a trusted agency or in-house team – and need to rationalize the time, money and manpower it takes to execute your campaign. What in...

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How Much Does Content Marketing Cost?
By: Jackie Bebenroth

More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...

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