Our musings

Ideas, inspiration, news and rants from the team.

All Featured News Branding & Messaging Content Strategy Content Amplification

Muse Views.

Supercharge Your Results with a Hero Content Campaign

By: Alexandra Miles

read more
How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth...

read more
10 Smart Ways to Rescue "Boring" Content
By: Alexandra Miles

“Will people read our content?” It’s the question that prevents so many brands, particularly B2B, from investing in a content marketing program. They assume that they have nothing fun or ...

read more
Paid Content Promotion 101: A Primer for Successful Campaigns
By: Lauren Konst

The marketing world is a pay-to-play environment for brands vying for a sliver of their audience’s attention. But before you invest in a paid campaign, make sure your owned media ecosystem i...

read more
My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones

The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney ...

read more
Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth

The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was re...

read more
The Secrets to Developing a Stellar Creative Product
By: Julie Jones

It’s not easy to bring a big creative idea to life. One percent inspiration, 99 percent perspiration. That’s the axiom. While it’s not saving lives, a lot of hard work goes into finding the ...

read more
Marketing Campaign Reporting: Establishing the Process
By: Lauren Konst

You’ve invested in your brand’s marketing – outsourcing to a trusted agency or in-house team – and need to rationalize the time, money and manpower it takes to execute your campaign. What in...

read more
How Much Does Content Marketing Cost?
By: Jackie Bebenroth

More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...

read more
Muse Named Agency of Record for Mace® Brand
By: Muse

Muse has been named agency of record for Mace® Brand , the consumer arm of Mace Security International, Inc. and a global leader in personal safety products. The collaboration marks an exci...

read more