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Ideas, inspiration, news and rants from the Muse team

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  • Advantages of Asynchronous Learning

    By: Jackie Bebenroth

    Pivot your live course to a pre-recorded format without compromising value and convert more students with asynchronous learning options.

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Advantages of Asynchronous Learning
By: Jackie Bebenroth

Recently, I received an email from my middle schooler's superintendent. “On March 15th, our teachers receive the COVID-19 vaccine; students will partake in asynchronous learning from home....

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Paid Facebook Campaigns in the Age of iOS 14
By: Lauren Konst

You may have heard murmurs of – or be fully immersed in – the latest Facebook privacy updates as Apple enforces their App Tracking Transparency (ATT) with iOS 14. We’ve rounded up our top tak...

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Knowing Vs. Understanding Your Customer for Content Creation
By: Megan Factor

If you don’t understand your customers, your content will consistently fall flat. Ouch. That was harsh, but it’s the reality of content marketing. Your customers are bombarded by media and mess...

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Be Our Next Copywriter
By: Jackie Bebenroth

Muse needs a new writer. But not just any writer. We’re looking for a mid-level, multi-faceted copy and content writer who is fluent in the fine art of writing to convince and convert. The ...

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Look to the Past to Build Your Brand Position of the Future
By: Jackie Bebenroth

About six years ago, I sat at the head of a dining room table in a charming old farmhouse and facilitated a business meeting between generations. The youngers were moving home to take a leade...

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How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth

Have you created your marketing plan for next year, yet? If not, you should. Your annual marketing plan is like a roadmap that guides the direction of your team’s goals, campaigns and growth....

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10 Smart Ways to Rescue "Boring" Content
By: Alexandra Miles

“Will people read our content?” It’s the question that prevents so many brands, particularly B2B, from investing in a content marketing program. They assume that they have nothing fun or c...

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Paid Content Promotion 101: A Primer for Successful Campaigns
By: Lauren Konst

The marketing world is a pay-to-play environment for brands vying for a sliver of their audience’s attention. But before you invest in a paid campaign, make sure your owned media ecosystem is...

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My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones

The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney B...

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Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth

The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was rec...

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