Our musings
Ideas, inspiration, news and rants from the team.
Muse Views.
How to Build a Strong Marketing Plan: 4 Critical Steps
By: Jackie Bebenroth
10 Smart Ways to Rescue "Boring" Content
By: Alexandra Miles
“Will people read our content?” It’s the question that prevents so many brands, particularly B2B, from investing in a content marketing program. They assume that they have nothing fun or ...
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Paid Content Promotion 101: A Primer for Successful Campaigns
By: Lauren Konst
The marketing world is a pay-to-play environment for brands vying for a sliver of their audience’s attention. But before you invest in a paid campaign, make sure your owned media ecosystem i...
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My New Puppy Journey Revealed the Power of Omni-Channel Marketing
By: Julie Jones
The always brilliant Drew McLellan of the Agency Management Institute recently shared a great study on audience expectations with omni-channel marketing. From the CMO Council and Pitney ...
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Muse Wins Prestigious 2019 Content Marketing Award
By: Jackie Bebenroth
The Content Marketing Institute (CMI) announced that Muse has won a 2019 Content Marketing Award in the category of Best Paid Advertising/Content Marketing Integration . The firm was re...
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The Secrets to Developing a Stellar Creative Product
By: Julie Jones
It’s not easy to bring a big creative idea to life. One percent inspiration, 99 percent perspiration. That’s the axiom. While it’s not saving lives, a lot of hard work goes into finding the ...
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Marketing Campaign Reporting: Establishing the Process
By: Lauren Konst
You’ve invested in your brand’s marketing – outsourcing to a trusted agency or in-house team – and need to rationalize the time, money and manpower it takes to execute your campaign. What in...
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How Much Does Content Marketing Cost?
By: Jackie Bebenroth
More and more businesses believe in the power of content marketing. They’ve seen the studies about the return on investment and want to reap the amazing benefits. But then pops the important...
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Muse Named Agency of Record for Mace® Brand
By: Muse
Muse has been named agency of record for Mace® Brand , the consumer arm of Mace Security International, Inc. and a global leader in personal safety products. The collaboration marks an exci...
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How Culture Sets Your Brand Apart
By: Jackie Bebenroth
I’ve always been a workplace culture skeptic. I’ve seen it fall flat in companies that exclaimed shared values yet thrive in environments where no one ever mentioned it. One of my most memora...
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