Agency Musings

Insight, ideas and inspiration from the Muse team

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How to Write an RFP for a Non-Profit Rebrand

Our step-by-step guide for how to write an RFP streamlines the complex. Apply these insights to your next project request.

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A representation of the process that businesses take to go from idea to check list to project engagement.
How to Write an RFP for a Non-Profit Rebrand

Start by arming yourself with a smart checklist.  As an agency specializing in brand strategy for membership organizations, we've received one too many rebrand RFPs

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How Long Does It Take to Rebrand?

The Path to Rebranding Looks Different Every Time    Rebranding is an exciting proposition for any company or product. Reentering the market with a new

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Use a Google Business Profile to Create More Visibility for Your Wellness Brand

Elevate Your Wellness Brand a Google Business Profile: A Strategic Guide  Your brand's growth potential and wellness marketing success hinge on being seen - especially

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How to Select Wellness Brand Imagery that Motivates and Inspires Your Audiences

Impactful Photography Supports Wellness Branding & Marketing  Think for a minute about your brand's ideal multimedia library-the collection of pictures, videos, wellness infographics (and more!)

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Jackie on the Ambitious Entrepreneur Show | From Why to Wow: Rebrand with Confidence & Clarity

MAXIMIZE THE POTENTIAL OF A REBRAND Do you feel disconnected from your current brand or like it could be more authentic to your story and

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How a Unifying Brand Narrative Helps Your Organization Achieve Strategic Goals
By: Jackie Bebenroth

Brand Narrative Bridges Past Leadership Legacy & Voices of Modern Members As a brand advisor who has guided brand evolution for many organizations, I've witnessed

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Jackie Bebenroth on the Korn Ferry Briefings Podcast

On the Korn Ferry Briefings Podcast, Jackie Bebenroth sat down with Korn Ferry CMO Jill Wiltfong to dissect how cruise lines and other industries are

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Why Hire a Brand Agency…and How to Make the Most of It

Why choose a brand agency to support change? If you're reading this article, you may have recently experienced or considered one or more of the

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Brand Positioning That Creates Confidence & Clarity for Your Brand

Uncover Who You Are to Overcome Core Brand Challenges  Picture this: your brand has grown in size and scope, and the definition of your business

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Is It Time to Change Your Brand & Brand Strategy? Jackie on the Business Strategy Podcast

What Does Your Brand Truly Represent Beyond a Logo and Tagline? On the Business Strategy podcast, Jackie Bebenroth and Steve Coughran talk about the crucial

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