Our musings

Ideas, inspiration, news and rants from the Muse team

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  • Your 2022 Wellness Marketing Resource

    By: Megan Factor

    Wellness brands have unique challenges. Overcome them with our wellness brand marketing resources that are packed with insights and trusted tactics for 2022.

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Understand the Functional Medicine Patient Mindset: Keys to Increase Acquisition & Loyalty
By: Jackie Bebenroth

How to acquire new patients is the ever-present challenge faced by functional medicine practitioners. Perhaps the even greater obstacle? How to earn their loyalty and advocacy. That’s where the r...

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How to Navigate Apple iOS15 Updates for Email Newsletter Success
By: Megan Factor

Marketers understand the power of email marketing. It moves customers through the buyer journey, has the power to nurture relationships when done strategically and helps collect valuable contact ...

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Increase Your Content’s Visibility with Google Ads
By: Lauren Konst

The adage of “If you build it, they will come” doesn’t always apply in content marketing. If you want to immediately reach a large number of people with your message, paid media should be a prima...

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How to Uncover the Most Value from Your Agency Experience
By: Lauren Konst

Your outsourced marketing team can drive the transformational change you crave in your business. As industry experts that plan and deploy best practice marketing solutions, we know what it tak...

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Be Our Next Digital Project Coordinator
By: Jackie Bebenroth

You have a mind for analytics and a passion for digital marketing. We have a creative culture that needs your left-brained savvy. As our new Digital Project Coordinator, you’ll work at the center...

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A Decade of Agency Evolution
By: Jackie Bebenroth

On June 17th, 2021, we celebrate ten years in business. Well, technically. We had an ill-fated acquisition around year six, causing us to start again from zero after 18 months operating inside an...

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Advantages of Asynchronous Learning
By: Jackie Bebenroth

Recently, I received an email from my middle schooler's superintendent. “On March 15th, our teachers receive the COVID-19 vaccine; students will partake in asynchronous learning from home.” ...

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Paid Facebook Campaigns in the Age of iOS 14
By: Lauren Konst

You may have heard murmurs of – or be fully immersed in – the latest Facebook privacy updates as Apple enforces their App Tracking Transparency (ATT) with iOS 14. We’ve rounded up our top takea...

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Knowing Vs. Understanding Your Customer for Content Creation
By: Megan Factor

If you don’t understand your customers, your content will consistently fall flat. Ouch. That was harsh, but it’s the reality of content marketing. Your customers are bombarded by media and messag...

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Be Our Next Copywriter
By: Jackie Bebenroth

Muse needs a new writer. But not just any writer. We’re looking for a mid-level, multi-faceted copy and content writer who is fluent in the fine art of writing to convince and convert. The ri...

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