Reimagining recycled water
SERVICES: Brand Positioning / Product Naming / Content Strategy / Website Development / Video Development / Sales Support / State Lobbying Materials / Public Relations / Environmental Design
After inventing the world's first residential water recycling device, the Tangent Company required a visual style that matched their innovative spirit. But, as with any complex, game-changing invention, they also needed to overcome skeptics and naysayers by using powerful messaging. They tapped Muse to help them create an ambitious, forward-looking brand strategy.
Together with the leadership team, we envisioned a future where residential water recycling was the new norm. With this in mind, we defined a new product category for the invention, calling it "watercycle," and created a strong narrative to help internal stakeholders communicate the product story with clarity and purpose to investors, legislators and future customers.