Tangent Company

Reimagining recycled water

SERVICES: Brand Positioning / Product Naming / Content Strategy / Website Development / Video Development / Sales Support / State Lobbying Materials / Public Relations / Environmental Design


After inventing the world's first residential water recycling device, the Tangent Company required a visual style that matched their innovative spirit. But, as with any complex, game-changing invention, they also needed to overcome skeptics and naysayers by using powerful messaging. They tapped Muse to help them create an ambitious, forward-looking brand strategy.


Together with the leadership team, we envisioned a future where residential water recycling was the new norm. With this in mind, we defined a new product category for the invention, calling it "watercycle," and created a strong narrative to help internal stakeholders communicate the product story with clarity and purpose to investors, legislators and future customers.

TAN Watercycle
Tangent CaseStudy
Tangent CaseStudy
Tangent CaseStudy

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