Boom’s Pizza was born of hard times. In the wake of the COVID-19 pandemic, Chef Ben Bebenroth shuttered Spice Kitchen + Bar, his farm-to-table restaurant beloved by the Cleveland community. Industry-wide issues stemming from lifestyle changes and the pandemic left many restauranteurs like him in a tough position: pivot or perish.
Chef Ben decided to reset and explore new food territory. Leaning on food consultants and consumer trends research, he landed on his next food (and pandemic proof) idea: Pizza!
The next step: create a knock-out pizza brand to stand out from the rest of the pack. Having worked with Chef Ben and his team before, Muse was up for the challenge.
While pizza wasn’t a novel concept, Chef Ben dreamed up a unique food experience. Not only would Boom’s craft the best pizza, but it would cultivate an extraordinary place to work and dine.
The Muse team understood that the visual identity needed to carefully blend the business’ bold vision with its genial personality.
See what else our clients have to say about working with our team.
"Truly, the Muse team is made up of magicians. I never have to worry about anything that's going on behind the scenes. Things are always rolling. They're always moving."
DEB GABOR, MEMBER EXPERIENCE DIRECTOR
"Muse keeps us laser-focused on our strategy. They’ve positioned our agency for the future and have completely changed my perspective on how we approach programming in other areas."
ALISON PATRICK, GRANT MANAGER
Cuyahoga County Board of Health
"I've collaborated with Muse on many projects, but their ability to transform Trilipiderm from a product-driven brand to a luxurious lifestyle brand stands out for me. This is a team of thoughtful collaborators, driven to help brands stand apart in unique and compelling ways. They're my go to for strategic and creative ideas that captivate."
BRIAN ELLIS MARTIN, FOUNDER & EXECUTIVE CREATIVE DIRECTOR
"Our broker told me that is the most animated our retail buyer has ever been. It was the best meeting they had attended, so a great big thank you to all of you. I would not have had that type of meeting without everything that you did to put our brand presentation together."