Supporting local restaurants amid uncertainty
SERVICES: Website content strategy & development / Branding & design / Video production / Public relations
At the onset of the pandemic, as cities started to shut down, the independent restaurant industry was the first to be hit. It was like a tsunami crept up while restaurant owners were sitting on the beach.
Already working on slim margins with every dollar counting toward success or failure, owners were put in impossible situations to shut down or attempt to open for carry out only, placing their staff at risk until proven safety measures were established.
A variety of news sources reported on the latest restaurant closures and it was tough to know where to turn for accurate information. There were also gaps in reporting that made it difficult to verify information. Frustration was high among Clevelanders and restaurant owners alike.
We knew there needed to be a solution, so we built one from the ground up.