#EatForCLE

Supporting local restaurants amid uncertainty

SERVICES: Website content strategy & development / Branding & design / Video production / Public relations

The Challenge

At the onset of the pandemic, as cities started to shut down, the independent restaurant industry was the first to be hit. It was like a tsunami crept up while restaurant owners were sitting on the beach.

Already working on slim margins with every dollar counting toward success or failure, owners were put in impossible situations to shut down or attempt to open for carry out only, placing their staff at risk until proven safety measures were established.

Insight

A variety of news sources reported on the latest restaurant closures and it was tough to know where to turn for accurate information. There were also gaps in reporting that made it difficult to verify information. Frustration was high among Clevelanders and restaurant owners alike.

We knew there needed to be a solution, so we built one from the ground up.

Solution

What started as a single awareness video that featured Cleveland's most high-profile and beloved chefs evolved into a landing page with a social aggregation tool that pulled all #EatForCLE hashtags into one centralized location at EatForCLE.com.

EatForCLE.com consolidated the best resources for restaurant information, as well as offered fresh ideas from user generated content brought to life with the #EatForCLE hashtag aggregation function. The goal for the landing page was to Clevelanders new, real-time ideas for when they can purchase carry-out during the early stage of the pandemic, as more restaurants shift their model in reaction to consumer behavior and state requirements.

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Performance

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RAVE REVIEWS.

See what else our clients have to say about working with our team.