Feed Our Future
Inspiring a fresh foods movement in schools across the nation
SERVICES: Brand Strategy / Brand Launch / Content & Digital Marketing / Educational Content Development / Public Relations / Social Media Strategy
A long-time Muse client, the Cuyahoga County Board of Health (CCBH) was hungry for change. Many public schools served foods that only met the bare minimum nutritional standards. It was time for a fresh start.
When public health leaders were granted funds to launch a farm-to-school purchasing initiative, they turned to Muse for branding, naming and marketing. We named the initiative Feed Our Future. It encourages food service directors to buy more fresh, local foods for students' trays.
In meeting with various food service directors, we realized that a goal of “raising awareness” of healthier food options wouldn’t fuel success. Other obstacles remained: Limited access to locally-grown foods, school budgets, and lack of student demand.
In order to effectively address the challenge of local food sourcing, Feed Our Future also had to inspire students to make the choice to buy it.