Feed Our Future

Inspiring a fresh foods movement in schools across the nation

SERVICES: Brand Strategy / Brand Launch / Content & Digital Marketing / Educational Content Development / Public Relations / Social Media Strategy

The Challenge

A long-time Muse client, the Cuyahoga County Board of Health (CCBH) was hungry for change. Many public schools served foods that only met the bare minimum nutritional standards. It was time for a fresh start.

When public health leaders were granted funds to launch a farm-to-school purchasing initiative, they turned to Muse for branding, naming and marketing. We named the initiative Feed Our Future. It encourages food service directors to buy more fresh, local foods for students' trays.

Insight

In meeting with various food service directors, we realized that a goal of “raising awareness” of healthier food options wouldn’t fuel success. Other obstacles remained: Limited access to locally-grown foods, school budgets, and lack of student demand.

In order to effectively address the challenge of local food sourcing, Feed Our Future also had to inspire students to make the choice to buy it.

Solution

Not only did Muse work to educate food service directors about how easy it is to source and prepare local foods, we also created curiosity and demand among teachers, parents and, of course, students.

We created a multi-faceted positioning strategy and content-rich media assets that connected with our client’s diverse audiences. The positioning strategy reinforced the critical role each audience plays in teaching students about healthy food choices.

Additionally, we built a dynamic online website packed with “Harvest of the Month” educational tools and swag, recipe videos, blogs and turnkey promotional kits to engage students’ growing minds. We also included an online pledge form that gathered new leads for ongoing communication and e-newsletters.

CCBH_FOF_Digital-01_HznFse4.original.jpg
CCBH_CaseStudyDesign_HOM_posters.original.jpg
CCBH_CaseStudyDesign_HOM_banner.original.jpg
FOF_Playbook.original.jpg
CCBH_CaseStudyDesign_social.original.jpg
CCBH_DRF1_016_KitMockups.original.jpg

Performance

CCBH_CaseStudyDesign_flyers_cards_copy.original.jpg
CCBH_CaseStudyDesign_certificate.original.jpg
CCBH_CaseStudyDesign_high_five.original.jpg

RAVE REVIEWS.

See what else our clients have to say about working with our team.