Since 1978, Howard Medical Company has carried what their customers need to care. The second-generation medical supply distributor was built from the ground up by its founder in Chicago and rapidly expanded decades later under his son’s leadership. This change led to increased service capabilities and a delivery footprint beyond the Midwest.
A new generation of management ushered in fresh ideas, but Howard Medical lacked a unique value proposition, messaging that highlighted its quality products and services or branding to support them. The brand hadn’t been refreshed in decades; it was time for an upgraded look and feel to create internal structure the team needed for continued growth. Muse was brought in to provide a strategic, creative solution.
The competition often overpromised and underdelivered to customers. Howard Medical leadership took pride in how well they looked after customers but weren’t equipped with strong messaging to shout their successful track record from the rooftops.
Muse understood the value of Howard Medical’s legacy and the brand equity that had been built by decades of delivering customers results. Together, the Muse team and Howard Medical leadership crafted a brand that would set them up for future success.
See what else our clients have to say about working with our team.
"Truly, the Muse team is made up of magicians. I never have to worry about anything that's going on behind the scenes. Things are always rolling. They're always moving."
DEB GABOR, MEMBER EXPERIENCE DIRECTOR
"Muse keeps us laser-focused on our strategy. They’ve positioned our agency for the future and have completely changed my perspective on how we approach programming in other areas."
ALISON PATRICK, GRANT MANAGER
Cuyahoga County Board of Health
"I've collaborated with Muse on many projects, but their ability to transform Trilipiderm from a product-driven brand to a luxurious lifestyle brand stands out for me. This is a team of thoughtful collaborators, driven to help brands stand apart in unique and compelling ways. They're my go to for strategic and creative ideas that captivate."
BRIAN ELLIS MARTIN, FOUNDER & EXECUTIVE CREATIVE DIRECTOR
"Our broker told me that is the most animated our retail buyer has ever been. It was the best meeting they had attended, so a great big thank you to all of you. I would not have had that type of meeting without everything that you did to put our brand presentation together."