Born in the dry climate of Jackson Hole, Wyoming, Trilipiderm’s hydrating plant-based formulas encourage new cell growth and retain water to quench thirsty skin. Even with effective products, Trilipiderm’s marketing strategy needed a rejuvenation to forge a stronger connection with customers and gain market share.
The overly-crowded beauty industry doesn’t make success easy. Trends constantly change and new “miracle products” consistently appear on the market. This, in addition to skin care being an investment, consumers don’t adopt new skin care routines without consideration. They evaluate several options before the final purchase and need significant nurturing before making a commitment.
The Muse team’s prior wellness industry experience primed us to tackle Trilipiderm’s unique marketing challenges. It was unclear to the brand who made up their customer base and what their core characteristics were. That’s where we came in. We worked closely with brand leadership to define Trilipiderm’s ideal customer and streamline their messaging strategy based on current industry trends, insight and expertise.
A key tool that provided strategy insight and direction was our 5-stage Change Stage Framework. We focused on four stages – Unaware, Interested, Intentional and Actionable – to set up the foundation of the new messaging strategy. With specific messaging for each stage, customers could better understand the true benefits of the brand’s products and how they aligned with their lifestyles.
See what else our clients have to say about working with our team.
"Truly, the Muse team is made up of magicians. I never have to worry about anything that's going on behind the scenes. Things are always rolling. They're always moving."
DEB GABOR, MEMBER EXPERIENCE DIRECTOR
"Muse keeps us laser-focused on our strategy. They’ve positioned our agency for the future and have completely changed my perspective on how we approach programming in other areas."
ALISON PATRICK, GRANT MANAGER
Cuyahoga County Board of Health
"I've collaborated with Muse on many projects, but their ability to transform Trilipiderm from a product-driven brand to a luxurious lifestyle brand stands out for me. This is a team of thoughtful collaborators, driven to help brands stand apart in unique and compelling ways. They're my go to for strategic and creative ideas that captivate."
BRIAN ELLIS MARTIN, FOUNDER & EXECUTIVE CREATIVE DIRECTOR
"Our broker told me that is the most animated our retail buyer has ever been. It was the best meeting they had attended, so a great big thank you to all of you. I would not have had that type of meeting without everything that you did to put our brand presentation together."